Over the past few years, the food delivery apps have hijacked the market. After Swiggy and Zomato, Indian Government has stepped into online food delivery services with ONDC (Open Network for Digital Commerce). Now, another app called Waayu (a product of Desktop HORECA) has been launched by tech entrepreneurs Mandar Lande and Anurudha Kotgire.
According to media reports, Waayu App has been launched to address issues encountered by customers and restaurants such as biased reviews, unfair rankings, high commission rates, etc. It is a SaaS platform through which customers can connect with Mahesh Lunch Home, Bhagat Tarachand, Shiv Sagar, Guru Kripa, Persian Darbar, Kirti Mahal, Banana Leaf, and Ladu Samrat restaurants in Mumbai. The “Waayu” is now only serviceable in Mumbai. Soon, it will be activated in other states of India.
Now, the question that hit our mind is 'What are the reasons behind introducing several food delivery services and applications in India?' The reasons can be many, including -
Online Food Delivery Market Outlook in India: The online food delivery market in India has reached USD 7.4 billion in the year 2022. Moreover, the market has had a 100% growth rate in India in the last three years and it is assumed that the users may reach 519.80m by the year 2027.
Convenience: With the hectic lifestyle of people in India, food delivery services provide the convenience of ordering food from the comfort of their homes or workplaces.
Time-saving: Ordering food online saves time as people do not have to leave their homes or offices to pick up their food. This gives them more time to focus on other activities.
Variety of options: Food delivery services offer a wide range of food options, cuisines, and restaurants to choose from, which encourages people to try new cuisines and dishes.
Hygiene and safety: Many food delivery services have implemented stringent hygiene and safety protocols amidst and after the COVID-19 pandemic, which ensures that the food is safe for consumption.
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Discounts and offers: Food delivery services often offer exciting discounts and offers on selected restaurants and food items, making it an affordable option for many people.
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Ease of payment: The availability of multiple payment options like cash on delivery, card payments, and digital wallets makes the payment process hassle-free and convenient.
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Availability: Food delivery services are available 24/7, even in areas where restaurants may not be available or operational during odd hours.
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Access to food from different regions: With food delivery services, people can enjoy regional food from different parts of India without having to travel to those places.
