Creamline Dairy Products Limited (CDPL), a leading dairy player in Southern India, today, announced the launch of ‘Protein Plus’ Milk. With 30% more protein than regular toned milk, it is perfectly positioned to address the protein deficiency in India.
A research in 2019 (The Godrej Jersey South India Protein Gap Report) indicated, while 75% of respondents associate milk as an important source of protein, only 32% of the adults consume milk. Also, while 54% of the adults in the survey were protein deficient; this deficiency increases to 62% amongst the vegetarians. Godrej Jersey aims to bridge the protein gap through this launch.
Speaking about the launch, Mr. Raj Kanwar Singh, Chief Executive Officer of Creamline Dairy Products Limited said, “Milk is a natural source of protein and the launch of Protein Plus milk will help mothers to fulfil the dietary protein requirements. Along with higher protein content, Jersey Protein Plus is also fortified with Vitamins A & D, making its consumption suitable not only for growth and development of children but also for boosting immunity of the entire family.”
Highlighting the importance of protein, Dr. Dharini Krishnan, a Doctorate in Science (PhD) and practising as a consultant dietician said, A protein-rich diet plays an important role in maintaining immunity as the Antibodies generated in our body to fight the infection are made up of protein. The protein acquired from dairy products like milk, curd and paneer, can help in generating White blood cells (WBCs) in larger quantities and also play a role in maintaining the energy levels throughout the day. Milk is a wholesome source of protein and about 400-500 ml of milk and milk products per family member per day is enough to yield its benefits.”
Jersey Protein Plus Milk contains 100% Milk Protein with no preservatives & is manufactured in a highly hygienic and sanitized environment at the Creamline Dairy Private Limited’s state-of-art plant near Hyderabad. Priced attractively at INR 40 per 500 ML SKU, Jersey Protein Plus Milk will be available across Jersey Parlours, general and modern trade in Hyderabad. It will also be available online through Big Basket and Supr Daily.
About Creamline Dairy Products
Creamline Dairy products Limited (CDPL) is a subsidiary of Godrej Agrovet Limited. In December 2015 Godrej Agrovet acquired a majority stake in CDPL. With a processing capacity of about 10 lakh litres per day and over 100 collection centres, CDPL has a formidable presence in the southern states of Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and parts of Maharashtra. It also operates own dedicated dairy parlours across major cities. CDPL sells high-quality milk products, right from curd, lassi, buttermilk and flavoured milk to paneer, ghee and other value-added products under the brand name ‘Jersey’. The Company has an excellent infrastructure comprising of Milk Chilling Centers, Bulk Milk Cooling units, Composite Dairy Plants and a State-of-the-art milk powder plant.
