Yara India, a subsidiary of Yara International and a renowned name in crop nutrition, has announced the launch of its latest digital campaign, "Kissan ka Sachcha Yaar." This initiative aims to highlight Yara's commitment to empowering farmers across India to produce high-quality, sustainable yields. With agriculture being a cornerstone of India's economy, this campaign comes at a crucial juncture, emphasizing the importance of supporting farming communities.
In a country where agriculture is more than just a profession—it's a way of life—the "Kissan ka Sachcha Yaar" campaign seeks to celebrate the deep-rooted sense of community among Indian farmers. Through its visual language, the campaign captures the essence of collaboration and unity, highlighting the everyday acts of kindness and support that define the farming brotherhood. Yara recognizes and aims to strengthen this bond, fostering a sense of companionship among farmers nationwide.
FarmCare 2.0: Bridging the Digital Divide
Coinciding with the launch of the campaign is the introduction of FarmCare 2.0, an innovative app designed to revolutionize farming practices. This app serves as a comprehensive platform offering real-time weather updates, soil management guidance, efficient fertilizer utilization tips, and access to an online marketplace connecting farmers with nearby Yara Crop Nutrition Centers (YCNCs). By bridging the digital divide, FarmCare 2.0 ensures that farmers have the necessary tools and information at their fingertips to optimize their agricultural practices.
Commenting on the occasion, Sanjiv Kanwar, MD, Yara South Asia said, "We are thrilled to launch our latest campaign, 'Kissan ka Sachcha Yaar'. It embodies Yara's unwavering dedication to strengthening the agricultural communities in India. This initiative underscores our pledge to forge enduring partnerships, drive sustainable growth, and pave the way for a prosperous tomorrow, together with our valued farming community and retailers and pave the way for a prosperous tomorrow.”
Yara's commitment extends beyond supporting farmers; it also encompasses nurturing relationships with retailers. By empowering both stakeholders, Yara fosters an ecosystem of mutual growth and prosperity. Through collaborative efforts, the company ensures that the agricultural sector thrives, benefiting all involved parties. Sanjiv Kanwar, MD of Yara South Asia, emphasizes the significance of this initiative, stating that it underscores Yara's dedication to strengthening agricultural communities and driving sustainable growth in India.
About Yara India
Yara India, a wholly owned subsidiary of Yara International ASA, has been at the forefront of promoting sustainable agriculture since its inception in 2011. With a focus on specialty products and a strategic acquisition in 2018, Yara India solidified its position in the Indian market. The company's farmer-centric approach, facilitated through Yara Crop Nutrition Centres (YCNCs) and the Farmer Producer Organization (FPO) initiative, has benefited millions of farmers across the country.
Yara's commitment to innovation is further exemplified by the establishment of the Yara India Technology Centre (Yara ITC) in 2019. As one of three Global Digital Hubs, Yara ITC plays a pivotal role in developing digital solutions to address the evolving needs of the agricultural sector. Through its holistic approach and unwavering dedication, Yara India is ready to create a sustainable future for farmers and retailers alike.
