Otipy, a leading agritech start-up, has recently partnered with the Open Network for Digital Commerce (ONDC) to make farm-fresh fruits and vegetables easily accessible to consumers. This collaboration ensures that Otipy's extensive catalogue becomes visible on various apps within the ONDC Network, simplifying the discovery process and facilitating seamless transactions for users.
By joining the ONDC Network, Otipy aims to significantly broaden its customer base, thereby extending the availability of its products to a wider audience. Through popular ONDC seller apps such as Pincode (by PhonePe) and Paytm, Otipy intends to strengthen its presence in key markets like Delhi/NCR and Mumbai. This strategic move is expected to fuel the growth of Online Platform Demand (OPD) while focusing on enhancing procurement directly from Farmers and Farmer Producer Organizations (FPOs), thus optimizing the supply chain dynamics.
Leveraging Disruptive Innovations:
Otipy envisions establishing numerous consumer touchpoints by leveraging disruptive innovations through the ONDC Network. This approach underscores the company's commitment to fostering inclusivity and enhancing the overall shopping experience within the dynamic e-commerce landscape.
Varun Khurana, Founder & CEO of Otipy, expressed enthusiasm about joining the ONDC Network, emphasizing its potential to expand the company's reach across diverse customer segments. He highlighted the platform's role in enriching buyer choices, improving inclusivity, and reducing fresh produce waste, thereby empowering local communities.
T Koshy, MD & CEO of ONDC, emphasized the mutual benefits of Otipy's integration with the Open Network. He underscored the significance of a direct-to-consumer (D2C) catalogue offering farm-fresh produce and groceries, which aligns with ONDC's objectives of reducing food waste and empowering local communities. This collaboration reflects a shared commitment to driving positive growth within the e-commerce ecosystem.
India's rapidly growing tech stack is witnessing significant contributions from initiatives like the ONDC Protocol. Otipy's decision to join the ONDC Network positions the brand strategically to reach new customers across the region, thus contributing to the ecosystem's innovation and growth trajectory.
