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ADAMA India brings Israeli superior agri technology for Indian market

KJ Staff
KJ Staff

“ADAMA India is a part of the second green revolution in India,” says Uri Rubinstein, CEO of this Indo-Israel MNC reaching its 10-year milestone in India in 2019 ADAMA India is the Indian arm of ADAMA Agricultural Solutions, a world leader in crop protection solutions, founded over 70 years ago with roots in Israel. ADAMA India entered the Indian market in 2009 and has successfully improved the lives of many farmers with its innovative, farmer-centric products. ADAMA is now ranked among the top 3 companies in the Agrochemical Industry in India.

What sets ADAMA apart?

Uri Rubinstein, CEO, ADAMA India, says “ADAMA India is the unique and successful partnership of India and Israel. We bring the superior agriculture technology of Israel and adapt it to the Indian market using local expertise. Our goal is to help farmers with modern technologies that enable them to reap the most benefits from their fields and crops. All our products are created by first identifying the farmer need in India, finding a solution for it using the R&D expertise of both Israel and India, and finally delivering a product that is tailor-made for the local market.”

Uri Rubinstein has a long association with India. In his earlier role he was the Agricultural Attaché in the Embassy of Israel in India and was instrumental in establishing many Centers of Excellence in different parts of the country. The Centers of Excellence (CoE) are a platform for knowledge transfer, where Israeli Agro-technologies and know-how are disseminated tailored to local Indian conditions.

“We are now in the middle of the second green revolution”, says Uri. “In the first green revolution*, the aim was to provide food security, but now the aim is to conquer malnutrition and bring a wide variety of fruits and vegetables to the Indian plates. ADAMA India joins the combined industry efforts towards bringing about the second green revolution in India, which seeks to create sustainable agriculture and provide diversified, safe food to a growing population, in a challenging environment with changing climatic conditions.”

On 26th October 2018, the Father of India’s Green revolution Prof. MS Swaminathan was awarded the 1st World Agriculture Prize by His Excellency Shri M. Venkaiah Naidu, Honorable Vice President of India in New Delhi for his great contribution in the field.

ADAMA India is a leader in providing unique and differentiated crop-protection solutions to India. In this year alone, the company has launched 3 unique products for Indian farmers.

For further information on the company and products, contact the PRO for ADAMA India: Aparna Hari | 9100972758 | aparna.hari@adama.com

About ADAMA India

ADAMA India was founded in 2009 by a team of dynamic executives, with vast experience in the agrochemical sector. Headquartered in Hyderabad, ADAMA India brings the superior agricultural technology of Israel to the farmers of India. The mission of the company is to create simplicity in agriculture, and the company has made significant strides in bringing comprehensive crop protection solutions to the Indian farmers. ADAMA India offers the broadest portfolio of products among all multinationals in India, with many products tailor-made specifically for the Indian agricultural landscape. The company’s wide range of herbicides, insecticides and fungicides offer protection across many vital crops for Indian farmers.

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