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Krishnaveni Sangeetha Neerajanam: A Spectacular Fusion of Handicrafts, Music, and Culinary Delights in Vijayawada

Krishnaveni Sangeetha Neerajanam is part of the Ministry of Tourism's ongoing efforts to diversify and innovate the country's tourism offerings by promoting niche tourism experiences.

Shivam Dwivedi
Krishnaveni Sangeetha Neerajanam: A Spectacular Fusion of Handicrafts, Music, and Culinary Delights in Vijayawada (Photo Source: Ministry of Tourism)
Krishnaveni Sangeetha Neerajanam: A Spectacular Fusion of Handicrafts, Music, and Culinary Delights in Vijayawada (Photo Source: Ministry of Tourism)

The Ministry of Tourism, Government of India, in collaboration with the Ministry of Culture, Sangeet Natak Akademi, and the State Government of Andhra Pradesh, is set to mesmerize music enthusiasts with the upcoming Krishnaveni Sangeetha Neerajanam. Scheduled to take place on the scenic banks of the River Krishna in Vijayawada, the three-day musical festival will unfold its melodic magic from December 10th to 12th, 2023, coinciding with the auspicious month of Karthika.

The Krishnaveni Sangeeta Neeranjam festival is a concerted effort to celebrate the rich heritage of classical music, reviving the focus on Harikatha and Namasankeerthana traditions. Beyond the enchanting classical performances, the festival promises a delightful immersion into the region's culture with a vibrant display and sale of regional cuisine, local handicrafts, and handlooms. Attendees can explore the hidden gems of the area, including spiritual, heritage, and eco-tourism destinations.

Artisans specializing in Kalamkari painting, Kondapalli wooden toys, Banjara embroidery, and handloom weavers showcasing Mangalagiri sarees, Uppada sarees, and Pochampally sarees will grace the event, adding a touch of authenticity and tradition.

The festival's anticipation is heightened with the participation of renowned artists and the active involvement of students from music colleges in Andhra Pradesh and neighboring states such as Tamil Nadu, Kerala, and Karnataka. Over 21 prominent artists are slated to perform across four venues: Durga Gha, Banks of River Krishna, Tummalapalli Kalakshetram, and Kanak Durga Temple.

Simultaneously, a Handicraft and Handloom exhibition, along with a Food Festival, will be held at Punnami Ghat, Berhm Park, Vijayawada. The festival, open to the public, is expected to draw a diverse crowd, including students, scholars, artists, and practitioners, emphasizing the need for audience support and active participation in promoting and safeguarding the country's cultural heritage.

To provide a comprehensive overview of the festival, an extensive website has been developed, offering insights into the musical traditions, crafts, cuisine, and tourism attractions of the region. Interested individuals can explore further details and access the website at https://krishnavenimusicfest.com. The website also sheds light on the lesser-known destinations of the region, such as the Veerabhadra Swamy Temple at Lepakshi, Gandikota Fort, Ruins of Amravati Stupa, and the unique four-storied Rock-cut Hindu temple at Undavalli.

In a recent achievement, the 'Garba of Gujarat' has been inscribed in the Representative List of Intangible Cultural Heritage (ICH) of Humanity by UNESCO. This recognition follows earlier accolades for Shantiniketan in West Bengal and Hoysala Temples in Karnataka, both of which have been inscribed in the UNESCO list of World Heritage Sites.

The Krishnaveni Sangeetha Neerajanam festival serves as a testament to India's rich cultural tapestry, further reinforcing the nation's commitment to preserving and promoting its diverse cultural heritage on both national and global platforms.

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