The Poultry Federation of India (PFI), with support from the USA Poultry and Eggs Export Council (USAPEEC), recently organized a session held on May 18, 2024, in New Delhi, to highlight the critical role that poultry protein plays in addressing India's nutritional challenges. The session brought together prominent industry experts to emphasize the critical role that poultry protein plays in addressing India's nutritional challenges. With participation from industry experts, the session served as a platform to advocate for increased protein intake through poultry products such as chicken, duck, turkey, and eggs.
The collaboration between PFI and USAPEEC marks a crucial step in promoting awareness and consumption of poultry protein as an essential component of daily diets. This partnership aims to combat the widespread protein deficiency in India, as highlighted by the Indian Council of Medical Research (ICMR). Despite established recommendations underscoring the importance of adequate protein consumption for optimal health, the nation continues to face a significant shortfall in dietary protein intake, far below the recommended levels. According to a recent survey by the Indian Market Research Bureau (IMRB), a staggering 73% of urban affluent individuals are protein deficient, with most unaware of their daily protein requirements or suitable protein sources.
Key speakers at the event included Ranpal Dhanda, President of the Poultry Federation of India; Ravinder Singh Sandhu, Secretary of the Poultry Federation of India; Ricky Thaper, Treasurer of the Poultry Federation of India; Pratibha Dixit, Nutritionist/Dietician at Artemis Hospital; Dr. Ajit Ranade, Vice President of the World Veterinary Poultry Association; and Shiven Khanna from USAPEEC.
Addressing the protein deficiency in India, Ranpal Dhanda, President of the Poultry Federation of India stated, "We're glad to collaborate with USAPEEC to raise awareness about the health benefits of poultry products. Through our combined knowledge, our objective is to amplify understanding regarding the nutritional benefits of poultry products and elevate the standards of health and wellness."
Ricky Thaper, Treasurer, PFI highlighted that chicken meat and eggs are perceived as healthier alternatives to red meat, driving up demand. Poultry products are often more affordable than other protein sources, making them accessible to a broader segment of the population. He noted that post-COVID-19 pandemic, the demand for protein-rich food like poultry meat and eggs has increased sharply, with growing awareness regarding health and wellness further driving the demand for a protein-rich diet.
During the session, Dr. Pratibha Dixit emphasized the imperative of raising awareness about the significance of protein in daily nutrition. She stressed the need for educating individuals on appropriate protein intake levels and the diverse sources of protein available in the diet. Poultry products, she noted, stand out as complete and bioavailable proteins, offering a comprehensive nutritional profile essential for overall health.
Dr. Jeetendra Verma, President of the World Veterinary Poultry Association (India), elaborated on the benefits of chicken meat. He explained that chicken meat is a high-quality protein containing all nine essential amino acids in the right proportions. It’s a lean protein with high nutrient density, providing essential vitamins and minerals, including B complex vitamins, selenium, phosphorus, and niacin. Chicken protein also helps in muscle management and growth, making it popular among athletes and individuals looking to build muscle mass.
Further elucidating the nutritional merits of poultry protein, Dr. Ajit Ranade, Vice President of the World Veterinary Poultry Association, emphasized its role as a complete protein source. He highlighted the health benefits of the proteins, fats, and micronutrients inherent in poultry products, underscoring their efficacy in boosting immunity and overall well-being.
The session provided attendees with an opportunity to explore the intricacies of protein consumption and its impact on public health. Discussions focused on strategies to raise awareness, promote dietary diversity, and expand opportunities for poultry products.
The collaborative efforts between PFI and USAPEEC signify a multifaceted approach that includes research and development, teaching, and nutrition awareness. By combining their expertise, this initiative seeks to bring about a significant change in addressing India's protein deficiency challenge by establishing poultry protein as a key component of a balanced and nutritious diet.
Overall, the session served as a crucial platform in encouraging stakeholders towards combating protein deficiency. Poultry protein holds immense promise in fortifying India's nutritional profile, potentially transforming dietary habits and improving public health outcomes across the nation.
