According to an order issued by agriculture secretary C Samayamoorthy, the committee, headed by a deputy director of agriculture (information and training), has representatives from wings such as agricultural marketing and agribusiness, horticulture and plantation crops, agricultural engineering, Tamil Nadu Watershed Development Agency, commissionerate of sugar, Tamil Nadu Agriculture University, and director of the seed certification.
The committee has been tasked with creating a series of short video clips in Tamil about important crops, technologies, scheme components, and other forecast news.
The video content will be specific and subject-specific, such as applying for micro-irrigation with subsidy, farm machinery, formation of FPOs, role of FPOs, procurement of pulses/copra, and seed arrangement.
The committee will meet once a month to plan promotion and publicity for state and federal schemes and will report to the government.
"Digital advertisements and videos may be displayed on display boards in bus stops, railway stations, uzhavar sandhai, regulated markets, and district collectorates where farmers used to congregate frequently," the order stated.
Departments will finalize district, time, season, and crop-specific messages and topics for distribution to individual farmers.
The committee has been directed to pay special attention to the Kalaignarin All Village Integrated Agriculture Development Programme in order to disseminate the program's benefits through publicity activities such as posters and digital advertisements.
Wall paintings should depict key activities carried out under the state's flagship programmes. The committee would work with the IT cell to send important information to farmers via SMS, according to the order.
