VKC Nuts, India's leading fully integrated farm to fork Nuts & Dried Fruits Company has announced the launch of ‘Bactopure’, India’s first and only range of pasteurized nuts and dried fruits, under its signature brand Nutraj. With this launch, Nutraj becomes the only brand in the Indian market to adhere to international standards of hygiene and purity for nuts and dried fruits.
Nutraj Bactopure claims to offer 99.99% bacteria and pathogen-free products which was possible due to the science and technological advancements in space.
VKC Nuts is the pioneer in the industry to bring the technology of pasteurization to India. The company has been recording a growth of 25% – 35% year-on-year and is aiming to touch an INR 1500 Crore turnover by the year 2023. In FY 2021, the company saw a revenue of INR 742 crore and recorded a 25% growth in revenue to INR 900 Crore in the year ending March 31, 2022.
Speaking passionately at the launch Gunjan Jain, Managing Director, VKC Nuts Pvt. Ltd. says, “There is a paradigm shift in the food industry. Purity, health, and hygiene are top of mind for Indian consumers like never before. However, people do not know the kind of nuts they are consuming. With the launch of Nutraj Bactopure, the nuts & dry fruits industry will see the emergence of international levels of hygiene and purity and India will be introduced to a category of bacteria-free nuts.”
“Every Indian consumer has the right to the same quality, that the consumers in the developed world have access to. Eradicating pathogen infestation from nuts & dry fruits is our latest resolve and Nutraj Bactopure is a giant leap in that direction.”
“VKC Nuts, the parent company of Nutraj is proud to be the only company to have a ready facility to pasteurize its products. In an age of a rapidly developing hygiene and health sensibility of the upmarket consumer, Bactopure can be a big differentiator that can lead the consumer towards making an aware and informed choice. Informed choices also means that the consumer is today not satisfied by mere claims of purity and quality. It is for this reason each pack of Nutraj Bactopure comes with a QR code that can display the actual certificate from a government-approved lab to back up the claim. This is another first in the entire food industry!”, he added.
With the launch of BACTOPURE, VKC Nuts plans to expand its distribution network (for directly covered outlets), targeting approximately 1 Lac counters pan India, by end of FY 22-23. These would cover the markets in the North, West, and South regions in the 1st phase, and East in Q4. Consumers in urban towns with a population greater than 50k will have easy access to the brand's products. However, the prime focus of the company lies in metro & tier-1 cities.
