1. Agriculture World

AgriMedia Video Mobile App for Farmers

Chander Mohan
Chander Mohan

AgriMedia Video Mobile App has been developed by the Digital AgriMedia for the benefit of the Indian farming community. It is as simple as a Mobile Krishi TV where farmers get all agricultural information and updates in a video form. 

The AgriMedia Video Mobile App is totally free and can be freely downloaded from the Google Play Store and Apple App Store. It is in Hindi and Gujarati language. The Mobile App, first of its kind in India, has been given the Best National Award in Digital Marketing category by Indian Council of Food & Agriculture, New Delhi.  

Digital AgriMedia, prepared 125 Digital literature in Gujarati language and 60 in the Hindi language. AgriMedia Video Films as E-Literature for the farming community covering Agriculture, Horticulture, Animal Husbandry, Fisheries, Rural Development, Co-Operation and allied fields.  

The video film in the mobile app has been made with the help of Agriculture Scientist, Agriculture experts and experience of progressive farmers. The farmers can find out solution of their problems on the field itself, whereby they can raise their agriculture production. The farmers can take benefit of Krishi Darshan, Annadata : Samasya & Samadhan, Horticulture, Animal Husbandry, Rural Development, Agri Engineering, Science & Technology, Success Story, Agri News, E-library, Important Website, Image Ad Gallery, Video Ad Gallery, Buy and Sell of Agriculture products and above all Kisan Mall which make fast and real-time extension education to raise farmers' income and thereby to make rich agriculture sector in Indian economy. 

Mobile Application is very famous among farmers due to mobile online services. In such a way AgriMedia App is facilitating the efforts of Government in doubling farmers' income.

The benefit to the farmers / Villagers:  

 Availability of free video education at field/home. 

 Agricultural information on a fingertip. 

 Free platform for online buys and sell. 

 Fastest mode of getting all technical information and guidance. 

 Problems and its timely solution on the field - E solution. 

 Transfer of technology: Anywhere at any time. 

 The benefit to Government: Ministry of Agriculture and Farmers Welfare  

 Digital and Social Media promotion without any cost. 

 Fastest mode of providing latest information to farmers. 

 Knowledge Partner on PPP model. 

 Media support to Government for raising farm productivity and income. 

 Publicize the Government schemes at real-time. 

 Readymade Extension Platform. 

Total approx. 80,000/- farmers have downloaded AgriMedia Video App.

The Socio-Economic Impact : 

The farmers have adopted improved package of practices, new techniques in crop production by using AgriMedia Video Mobile App and thereby contributed to increase Agricultural production and consequently their income also, thus, it is proved significant in raising shares of national agricultural production. We required in future more than 20 employees to create awareness and impart training to the farmers for to familiarize with AgriMedia Video App. Increased agriculture production will also create more employment in agriculture related sector. As above we participate in information dissemination, capacity building, feedback system, increase in agriculture production and employment generation through betterment of Agriculture sector in Indian economy. 

The objective is that on account of globalization, immediate need has been felt to compete with international world mainly in the area of quality of agricultural produces, farmers are facing the problem of new techniques for raising the high yield in the crop production, quality of production, value addition etc. To achieve this goal, first and foremost need is to make the arrangements to produce the agricultural produce scientifically, this is possible only if the farmers are equipped with the knowledge of latest package of practices . Our Prime Minister has dream and vision Digital India. Digital AgriMedia is working on Digital Village for the farmers by providing them latest scientific agricultural knowledge and information to raise their productivity and prosperity. 

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