‘Matcha’ Green tea for a greener day

Matcha, (pronounce: "MA-cha") also spelled maccha is a high-grade green tea leaf in powdered form. Originated from Japan, Matcha (Camellia sinensis) is known as the healthiest green tea of all. It contains high nutritional contents like immunity boosting anti-antioxidants, L-Theanine, Epigallocatechin gallate (EGCG) and nerve calming supplements that makes it a whole new super food. In recent times, Matcha tea became a trend in western countries like US, Europe and emerged as new generation green tea for all ages. Starting from heart diseases, weight loss to helping skin glow, matcha has innumerable benefits and makes this the premium green tea for India.  

According to Grand view research, Matcha green tea consumption will grow from $2.6 billion in 2017   to $5.6 billion by 2025. Matcha is already a fitness super food in US and European countries, but it is still a new and unaware product in India. But the good news is that green tea consumers in India are already tripled. With the rising health care cost and change in people’s mindset about the organic products, pushing green tea market to beat black tea market by 2025.  

Matcha Green Tea Vs Regular Green Tea 

Matcha is not your regular dip green tea. It’s because the matcha has 137 times higher antioxidants than the regular green tea in India. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’ s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes, smoothies, shakes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing. 

Matcha is shade grown to protect from the sun. These shades stimulate the high chlorophyll content, caffeine level, flavanols, antioxidants, and theanine in tea leaves. Then it is steamed within hours of plucking and stone grounded well, so we will get the rich vibrant green colour with exotic vegetation taste. Researchers say that drinking matcha gives you energy and focus for 4-6 hours per cup, compared to our regular green tea, 1-2 hours per cup.  

Health benefits of Matcha Green Tea 

Drinking matcha can reduce the risk of heart disease. Matcha helps to lower the LDL cholesterol, triglycerides and blood sugar levels in our body. Studies have  shown that green tea drinkers have up to a 31% lower risk of heart disease than people who don’t drink green tea. This is mainly because of the higher antioxidants in the tea leaves, which are found even higher in the matcha tea.  

Most of us considered green tea as a weight loss supplement, because of its fat burning nature. The higher Epigallocatechin gallate (EGCG) antioxidant level in Matcha tea stops the bad cholesterol rise in the body and helps lose weight faster. Matcha green tea also prevents diabetes, which is the growing health issue in India. The green  tea balances the blood sugar level.  

India has the highest number of young and working people in the world. This correlates to the rising stress level per person. According to a study, 80% of our working generation are suffering from severe stress problems. Antioxidants and L-Theanine content in Matcha tea are great sources which increase the real feel-good chemicals in the brain, leading to improved mood, memory and concentration.  Matcha is also known for its super detoxifying benefits. It helps to cleanse the liver and flushes the toxins out of your body. Keeping your health balanced and healthier for a long time. 

Matcha Recipes to try it out 

If you are a food enthusiast and love to try new recipes, matcha has more to offer you. From matcha green tea to matcha pancake, this one is an all-rounder if simply put. There are 2 varieties of matcha grades available in India now. Ceremonial, a highest and pure classic grade which is mainly used for tea drinking. The culinary or premium grade is the second harvest matcha, a food-grade powder which is intended for baking and cooking.  

A few popular matcha recipes are given below:  

1. Matcha Green tea:Add 1 teaspoon of matcha in a bowl or cup, mix with boiled (80c) water. Mix it till all of the matcha dissolved (1 min) completely and become frothy green foam colour. For the sweet taste, add a teaspoon of honey.  

2. Matcha Latte:A cup of warm milk with 1 teaspoon of matcha powder, use a mixer to mix well. You will get the light green colour latte with vanilla flavour taste. 

3. Matcha Protein Smoothie:A pre-workout smoothie for all fitness enthusiast. A cup of almond milk, protein powder, banana, matcha and teaspoon of honey. Grind well and sip it before your workout session.  

4. Matcha Tea Mug Cake:If you are into pastries, this one is for you. Add 1 spoon flour, 2 teaspoon baking powder, 1 teaspoon sugar, 1 teaspoon matcha, milk and oil in a cup. Mix it well  till it  becomes smooth green colour. Microwave it for 1- 2 minute. Enjoy the matcha tea mug cake. 

Matcha Cucumber Lemonade: Blend cucumber with mint until it gets chunky. Combine water, lemon juice and matcha powder. Use a mixer to get the refreshing green lemonade to detox the body.  

Choosing the Best Matcha Green Tea in India 

Bringing matcha into India is a bit tedious work with organic regulations. Especially with cheap Chinese grade matcha ones are available in the market with unreasonable price. Matcha is all about Japanese origin, rich green colour, exotic vegetation taste and fine soft feel when you touch it.  

Natureveda India (www.Natureveda.store), an organic super food store with a vision to get the best quality matcha to all green tea drinkers in India , directly procures matcha from its birthplace – Kyoto, Japan, so the purity stays within it. Certified supplier from the Official Japanese government Organic body and USDA organic, Natureveda  provides  100% pure organic matcha green tea with a rich aroma and exotic taste. Both Ceremonial and Premium grade is available in their online store.  

Matcha green tea is at its starting stage in the overall tea market share in India. It is also premium priced, expensive than regular green tea. But considering people of India moving towards healthy and organic favourable, future of tea market can bring a special place for matcha and will create a healthy revolution that can change the way of consuming tea in India.  

Matcha, (pronounce: "MA-cha") also spelled maccha is a high-grade green tea leaf in powdered form. Originated from Japan, Matcha (Camellia sinensis) is known as the healthiest green tea of all. It contains high nutritional contents like immunity boosting anti-antioxidants, L-Theanine, Epigallocatechin gallate (EGCG) and nerve calming supplements that makes it a whole new super food. In recent times, Matcha tea became a trend in western countries like US, Europe and emerged as new generation green tea for all ages. Strting from heart diseases, weight loss to helping skin glow, matcha has innumerable benefits and makes this the premium green tea for India.  

According to Grand view research, Matcha green tea consumption will grow from $2.6 billion in 2017   to $5.6 billion by 2025. Matcha is already a fitness super food in US and European countries, but it is still a new and unaware product in India. But the good news is that green tea consumers in India are already tripled. With the rising health care cost and change in people’s mindset about the organic products, pushing green tea market to beat black tea market by 2025.  

Matcha Green Tea Vs Regular Green Tea 

Matcha is not your regular dip green tea. It’s because the matcha has 137 times higher antioxidants than the regular green tea in India. The meditative act of preparing, presenting, and sipping matcha is the backbone of the Japanese tea ceremony. While matcha’ s origins are ceremonial, the green tea powder is widely popular around the world in beverages like tea lattes, smoothies, shakes or boba tea, and as a cooking ingredient in everything from ice cream to salad dressing. 

Matcha is shade grown to protect from the sun. These shades stimulate the high chlorophyll content, caffeine level, flavanols, antioxidants, and theanine in tea leaves. Then it is steamed within hours of plucking and stone grounded well, so we will get the rich vibrant green colour with exotic vegetation taste. Researchers say that drinking matcha gives you energy and focus for 4-6 hours per cup, compared to our regular green tea, 1-2 hours per cup.  

Health benefits of Matcha Green Tea 

Drinking matcha can reduce the risk of heart disease. Matcha helps to lower the LDL cholesterol, triglycerides and blood sugar levels in our body. Studies have  shown that green tea drinkers have up to a 31% lower risk of heart disease than people who don’t drink green tea. This is mainly because of the higher antioxidants in the tea leaves, which are found even higher in the matcha tea.  

Most of us considered green tea as a weight loss supplement, because of its fat burning nature. The higher Epigallocatechin gallate (EGCG) antioxidant level in Matcha tea stops the bad cholesterol rise in the body and helps lose weight faster. Matcha green tea also prevents diabetes, which is the growing health issue in India. The green  tea balances the blood sugar level.  

India has the highest number of young and working people in the world. This correlates to the rising stress level per person. According to a study, 80% of our working generation are suffering from severe stress problems. Antioxidants and L-Theanine content in Matcha tea are great sources which increase the real feel-good chemicals in the brain, leading to improved mood, memory and concentration.  Matcha is also known for its super detoxifying benefits. It helps to cleanse the liver and flushes the toxins out of your body. Keeping your health balanced and healthier for a long time. 

Matcha Recipes to try it out 

If you are a food enthusiast and love to try new recipes, matcha has more to offer you. From matcha green tea to matcha pancake, this one is an all-rounder if simply put. There are 2 varieties of matcha grades available in India now. Ceremonial, a highest and pure classic grade which is mainly used for tea drinking. The culinary or premium grade is the second harvest matcha, a food-grade powder which is intended for baking and cooking.  

A few popular matcha recipes are given below:

1. Matcha Green tea:Add 1 teaspoon of matcha in a bowl or cup, mix with boiled (80c) water. Mix it till all of the matcha dissolved (1 min) completely and become frothy green foam colour. For the sweet taste, add a teaspoon of honey.  

2. Matcha Latte:A cup of warm milk with 1 teaspoon of matcha powder, use a mixer to mix well. You will get the light green colour latte with vanilla flavour taste. 

3. Matcha Protein Smoothie:A pre-workout smoothie for all fitness enthusiast. A cup of almond milk, protein powder, banana, matcha and teaspoon of honey. Grind well and sip it before your workout session.  

4. Matcha Tea Mug Cake:If you are into pastries, this one is for you. Add 1 spoon flour, 2 teaspoon baking powder, 1 teaspoon sugar, 1 teaspoon matcha, milk and oil in a cup. Mix it well  till it  becomes smooth green colour. Microwave it for 1- 2 minute. Enjoy the matcha tea mug cake. 

Matcha Cucumber Lemonade: Blend cucumber with mint until it gets chunky. Combine water, lemon juice and matcha powder. Use a mixer to get the refreshing green lemonade to detox the body.  

Choosing the Best Matcha Green Tea in India 

Bringing matcha into India is a bit tedious work with organic regulations. Especially with cheap Chinese grade matcha ones are available in the market with unreasonable price. Matcha is all about Japanese origin, rich green colour, exotic vegetation taste and fine soft feel when you touch it.  

Natureveda India (www.Natureveda.store), an organic super food store with a vision to get the best quality matcha to all green tea drinkers in India , directly procures matcha from its birthplace – Kyoto, Japan, so the purity stays within it. Certified supplier from the Official Japanese government Organic body and USDA organic, Natureveda  provides  100% pure organic matcha green tea with a rich aroma and exotic taste. Both Ceremonial and Premium grade is available in their online store.  

Matcha green tea is at its starting stage in the overall tea market share in India. It is also premium priced, expensive than regular green tea. But considering people of India moving towards healthy and organic favourable, future of tea market can bring a special place for matcha and will create a healthy revolution that can change the way of consuming tea in India.