Industry News

Agritech Startup Clover Ventures to Strengthen Farmer Tech

Pritam Kashyap
Pritam Kashyap
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Agritech startup Clover announced that it is strengthening its technology stack across all its core functional areas. Clover is building out the technology and supply chain and is hiring leadership and technology teams to scale up the operations. 

Fueled by the pandemic, farmer facing tech is disrupting and digitising interactions. It is an intersection of consumer and functional tech and the challenge lies in building it extremely user friendly & adoptive for farmers. The company is looking to hire 50 + talent across areas such as farm management and remote monitoring technology, warehouse process automation and also consumer-facing technologies. 

Clover is building a network of farms for technology-enabled farm management that can help improve microeconomics, yield and productivity for farmers. 

 “Farmer Technology, in our context, is a greenfield and needs reimagining of the world where possibilities are limitless. What we see today in farmer tech is just the tip of the iceberg. We believe that technology will play a transformational role. We are starting to see the change already as farmers see new prospects with technology starting to touch their daily operational lives.” said Avinash B.R, CEO and Co-Founder, Clover. 

Clover partners with small farm holders, and sells premium quality, greenhouse-grown fresh produce — spinach, coriander, lettuce, basil, cucumbers, beans, cauliflower, etc. — through B2B and B2C channels. Clover is currently managing over 70 acres of farms and intends to scale this manifold over the coming months.  

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Currently running operations in Karnataka, Telangana and Andhra Pradesh and working with over 100 farmers, the company plans to expand further in the South and West as they grow operations to cover more of the Indian subcontinent. 

“As the requirement for a clean, safe and hygienic source for F&V is becoming mainstream, we foresee an opportunity to grow more than 10X and are scaling up our supply chain, warehousing and farmer infra capabilities to meet this expectation. Technology plays a key role in helping us stay ahead of the curve in balanced interplay across demand, supply and operations,” added Avinash. 

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