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McDonald and PCF’S Joint Effort to Boost Farmers’ Economic Resilience

Pronami Chetia
Pronami Chetia

The American fast-food company McDonald’s along with PCF (Prince’s Countryside Fund) is launching a new ‘Beef it Up’ scheme in 2020, which is aimed at enhancing livestock farming across the globe. It is also planning to start a series of workshops on the Farm Resilience Programme alumni network.

The workshops designed to further strengthen the farm businesses will address topics such as animal health and welfare, farm safety, economic resilience, and environmental management.

However, it is hoped to improve farmer’s practices and sustainability performance by introducing them to practical steps that can increase their production systems.

“Our supply chain is absolutely critical to our success – we could not serve the food we are famous for without the support and hard work of 23,000 British and Irish farmers”, said Nina Prichard, head of sustainable and ethical sourcing at McDonald’s UK.

“This partnership is an important move in supporting them and securing their future. Farming is part of the fabric of our society, and we are delighted to be working with The Prince’s Countryside Fund on this resilience program”, she added.

Claire Saunders, director of The Prince’s Countryside Fund moreover added: “I am thrilled that the Fund will be working again with McDonald’s, in order to help us improve the prospects of family farm businesses across the UK at such a critical time.”

As per reports, The Prince's Countryside Fund provides more than £1m in grants each year to projects across the UK. We have grants of up to £50,000 available for innovative projects that will provide a lasting legacy to the individuals and communities they seek to benefit.

Moreover, the Prince’s Farm Resilience Programme offers free business skills training to family dairy and livestock farms. Up to 300 farms can join the program each year and participate in a series of seven workshops that focus on different business skills to maximize profitability and resilience.

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