Organic Kitchen, a company that offers 100% certified, authentic, and organic products directly sourced from farms in a transparent and traceable manner, has recently received USD 1 million in seed funding. The latest round of funding came from a number of prominent angel investors, including Siddharth Chaudhary, Abhishek Dhaka, and Nitin Sahjwani.
Organic Kitchen would utilize the funds to build technology, develop the consumer and farmer app, and expand its range of products to over 250+ certified organic fruits, vegetables, and groceries. The company will deploy supply chain strategies for organic food products through this latest funding by developing farmer clusters and dronas in four agro-climatic regions: Solan (Himachal Pradesh), Nawalgarh (Rajasthan), Palla (Delhi), and Sundana (Haryana).
These regions would not just enable authentication for the incoming supply but also act as a marketing tool for the backend. Through these centers, the company wants to create farmer profiles, train farmers in organic farming, and buy from farmers at the farm gate.
Organic Kitchen will utilize the funds to ensure offline customer acquisition and cluster formation at the society level to optimize last-mile delivery costs. It believes that implementing digital marketing initiatives will enable it to acquire customers through specific hero products and allow customers to order across categories.
Speaking about the seed funding, Krishnank Atrey, Executive Director and Co-founder of Organic Kitchen, said, "With the support of our investors, we are excited to move forward with our plans for transforming conventional kitchens into organic kitchens and promoting organic food consumption culture across Indian households. Today, consumers have become more conscious about what ends up on their plates and don’t want to consume food laced with harmful chemicals and pesticides that deplete their health and immunity levels. They are significantly shifting their preferences toward organic farming methods and organic food items for maintaining a healthy lifestyle."
"With increasing demand coupled with our latest fund stream, we intend to build a profitable supply chain and strengthen our PAN India procurement and supply, expand across 35 major Indian cities, and roll out our presence into 15 Agro-Climatic Zones, 150 Dronas (farming hubs). Our team is also working hard to onboard over 12 lakh farmers and attain 1 crore customers that align with our long-term plans.", he added.
Addressing the funding development, Sidharth Chaudhary, Angel Investor of Organic Kitchen, said, "The demand for organic produce is massive these days, and the Organic Kitchen is on the right path to deliver authentic organic products straight from the farms to customers’ doorsteps. I’m impressed with the team’s noble concept of implementing organic farming methods and their initiatives for rightly complementing the farmers’ efforts and overall well-being. I look forward to investing in Organic Kitchen throughout its future journey and supporting them financially as they progress towards this remarkable impact-driven journey. "
So far, Organic Kitchen has onboarded almost 1900 farmers and helped them increase their income by 60%. As per its short-term strategies, the company plans to onboard over 4500 farmers, attain over 6000 customers, and expand to six agro-climatic zones with six dronas (collection centres).
