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Roberto Camatta Appointed as IVECO Business Director in Russia

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IVECO has appointed Mr. Roberto Camatta as the Business Director for Russia and Belarus. Camatta took over from Mr. Massimiliano Perri, who has assumed a new responsibility in IVECO’s global organization.

Mr. Camatta had joined CNH Industrial 15 years back i.e. in 2004. He brings an immense experience to his new position, gained from the different posts he has held in the Construction & Commercial Vehicles segments supporting the CIS countries, the Middle East, Central Asia and Africa. In the past four years, Camatta was the in-charge of IVECO Turkey as the Business Director.

In his new role as the Business Director of IVECO Russia, Mr. Camatta will continue to support all strategic projects that aim at strengthening IVECO’s product portfolio as well as business model in the market. He will give a particular focus on increasing client satisfaction and expanding the brand’s consumer base by enhancing the efficiency of its business operations, attaining better territory coverage and building brand value.

Camatta after taking the charge said, “I believe IVECO has a vast potential for growth in Russia. My challenge in this new job is to strengthen IVECO’s brand awareness in the country by getting closer to consumers and by maintaining a strong focus on meeting their needs with our high-quality products & aftermarket solutions.”

IVECO or Industrial Vehicles Corporation is an Italian industrial vehicle manufacturing company which is based in Turin, Italy and is completely controlled by the CNH Industrial Group.



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