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‘Sonalika e-Gurukul’, an Edu-tech Platform for Rural Children Launched by Sonalika Tractors

Shivam Dwivedi
Shivam Dwivedi
Raman Mittal, Executive Director of Sonalika Group

After witnessing an unparalleled Q1-performance in FY’22, Sonalika Tractors has further capitalized on its strong momentum built to achieve yet another vigorous performance. Fastest growing brand of the country and the No. 1 exports brand of India, Sonalika has witnessed 10756 overall tractor sales in July 2021 and run ahead by 5.2%.

Active performance of Sonalika is due to its new-age tractor portfolio which is fully equipped with the latest & advanced technologies to take farmers towards prosperity.

A good monsoon helps agriculture which has been among the few bright spots in the Indian economy. This year's monsoon has once again brought relief for the rural economy that mainly depends on rains for good agri-sector performance. 

While sharing his thoughts, Raman Mittal, Executive Director of Sonalika Group said, “Farmers are like family to us and we are honour-bound to respect this relationship. Our insights state that in rural areas, children often don’t have access to newer tools of education compared to their urban counterparts. We have worked on this insight to launch our new infotainment channel on Youtube ‘Sonalika e-Gurukul’. This channel has been especially made for rural children to provide them access to interesting facts & knowledge and take their imagination to a new level altogether. Through Sonalika e-Gurukul, we remain committed to bring fun and interesting ways of learning for children to ensure their continuous mental and emotional learning.”

He added, “Sonalika’s DNA to keep farmer’s needs at the core and innovate aggressively to overcome the challenges faced by them has lead us to register this tremendous performance. I want to thank farmers for their unshakeable faith in our customized heavy duty tractor range. This faith has made us grow stronger and faster as we have registered 5.2% growth in July’21 with 10,756 overall tractor sales. The monsoon has registered a good show across the country and with dynamically changing agri-requirements of farmers, there is surge in demand for advanced tractors with customized crop centric solutions. Sonalika Tractors is fully geared up to launch newer tractors with trailblazing technologies that will redefine how the industry operates & help farmers to earn more. Increasing farmer’s productivity and income remains imperative for us and we will continue to be No. 1 in introducing maximum new products in FY’22 as well.”

Sonalika knows and understands rural regions and the crop-specific requirements of farming community very well, because it always remains connected with them across 130 countries of the globe. Good approach drives the company to build customized tractors as per the need and farm implements that are manufactured at the Sonalika’s World No. 1 tractor manufacturing facility at Hoshiarpur, Punjab.

To fulfill their commitment for the society and to achieve new heights, Sonalika has launched an interactive YouTube channel, named 'Sonalika e-Gurukul'. This new infotainment-based channel ‘Sonalika e-Gurukul’ will provide seamless knowledge growth for children of rural parts as well as speed up their learning about different aspects of this world.

To know more about the 'Sonalika e-Gurukul', you can visit the official YouTube Channel:


About Sonalika Group:

Sonalika is a leading tractor company with presence in more than 130+ countries. It caters to the global demands of agri-mechanization through its World No.1 Integrated Tractor Manufacturing Plant in Hoshiarpur, Punjab. These heavy-duty products have enabled the brand to stand firm as a No.1 exports brand from India while winning the hearts of over 11 lakh farmers globally.

(Source: The Print)

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