STEYR, a regional agricultural brand of CNH Industrial (NYSE: CNHI / MI: CNHI), has won the prestigious 2022 Red Dot Design Award for its Terrus CVT Tractor, the latest in a long line of honours for this vehicle.
An international design jury decides on the award, which this year received a record number of international entries from companies and design studios.
The Terrus CVT, as a winner in the Product Design category, will be featured in the next edition of the Red Dot Design Yearbook and will be available in the winners' area of www.red-dot.org.
The new Terrus CVT tractor combines style and function, with a bold and rugged exterior design that contrasts with a premium interior that prioritizes operator comfort and ergonomics.
A passenger seat in the cab can also be used as an office table, and the all-new Multicontroller III armrest is customizable to user preference or application requirements, making operation more intuitive, enjoyable, and, ultimately, productive.
The Red Dot Design Award recognizes the outstanding design work of the CNH Industrial Design team and is the most recent recognition of the Company's continued excellence in industry-leading style and quality.
About Red Dot Design Award
Red Dot Design Award is a German international design prize presented by Red Dot GmbH & Co. KG. [2] Product design, brand and communication design, and design concept all have prize categories. Since 1955, designers and producers have been able to apply for the awards, with the winners being announced at an annual ceremony.
Winning products are displayed, among other places, in the Red Dot Design Museum, which is located on the grounds of the historic Zollverein Coal Mine Industrial Complex in Essen. The first Red Dot Design Museum, the Red Dot Design Museum Essen, was built in 1997.
In 2005, Singapore received its second Red Dot Design Museum. In 2014, the Red Dot Design Award received over 15,500 submissions from 70 countries, and in 2016, 1,559 Red Dots were awarded, 102 of which were in the "Best of the Best" category. It is widely regarded as one of the most prestigious awards in the design world.
