Underlining its commitment to creating a digital Agri Ecosystem in India to upgrade the lives of farmers, Unnati, a FinTech-driven agriculture ecosystem, has joined hands with Farmer Producer Organizations (FPOs) to empower farmers with tech-led business solutions by enhancing their economic strengths and market linkages to improve their income.
To truly enable them to achieve their full potential, Unnati is equipping the FPOs to leverage their collective strengths and bargaining power to access financial and non-financial inputs, services, and technologies. This will allow them to optimize transaction costs and tap into high value markets. Envisaging the empowerment of small farmers by supporting the FPOs directly via the digital FPO platform, Unnati has plans to do achieve this through digital payment services such as UPI, credit/debit cards, mobile wallets, etc., banking services, output sales, loan services, and brand promotions. The platform will also hold Agro advisories and conduct farm predictions to reach its goal of enhancing farmers’ lives.
Speaking on the development, Amit Sinha, Co-Founder, Unnati said, “Unnati has always maintained a sharp focus on building tech-driven solutions that can not only improve farmers’ incomes but also strengthen their market linkages, help them avail financial services and enable them to increase their crop yield. The FPOs, with Unnati’s digital solutions, will augment the farmer management, accounting, and inventory management, and will help streamline operations while also bolstering the overall business process. With these FPOs we aim to ensure farmers have access to a one-stop solution which will provide them with digital solutions to improve their quality of life. We will be coming up with more such associations soon.”
This year, Unnati would intend to support 3,000+ FPOs that impact 15 lakh farmers, Unnati plans to increase this number to 10,000+ FPOs that will uplift the lives of 1 Cr farmers by FY24.
About Unnati:
Unnati is a fintech-powered digital farming company offering end-to-end support for farmers across the country. Driven by data, the platform provides necessary handholding for farmers across every stage of the farming cycle such as working capital, seed buying, purchasing the right nutrients and pesticides for crops, harvesting, and even selling the crops. Unnati assists farmers to follow the best practices in farming while aiding them financially with the help of technology.
Since its inception in 2017, the platform has been committed to helping create farmer entrepreneurs by empowering them with knowledge and the right digital tools. Unnati reaches farmers through its network of digitally enabled fulfilment partners across all the major farming areas of the country.
