Industry News

When two farmer allies unite : IFFCO & KRISHI JAGRAN


From right : Sandeep Malhotra, CEO IFFCO KISAN, M C Dominic, Chief Editor, KJ

In yet another attempt to connect with all the farmers of the country, Krishi Jagran signed an agreement with IFFCO KISAN. Mr. M C Dominic, editor in chief of Krishi Jagran and Sandeep Malhotra, CEO, IFFCO KISAN signed the agreement in New Delhi on 21 May 2018. The agreement shares many fronts where the two organizations are supposed to work together for the welfare of the farming community.

Both the organizations work for the emancipation of agri community with latest and advanced information which could educate the farmers.  According to the bilateral agreement, Krishi Jagran will provide latest Agro related  news  of  rural  importance  that  is state specific in vernacular languages to IFFCO KISAN.

Having a pan India reach, Krishi Jagran along with IFFCO  Kisan, will participate  in village activities  from time to time in coordination with respective state team.  Also, the organizations will jointly attend Agriculture events, fairs and forums for the benefit of the farmers and to promote  the services  of  both  the organizations together. Krishi Jagran will share the  event calendar and other related information with IFFCO Kisan for successful participation.

IFFCO Kisan Sanchar Limited is an innovative concept promoted by Indian Farmers Fertiliser Cooperative Limited (IFFCO), which is world's largest producer and distributor of Fertilisers, to promote rural communications with value added services. Indian Farmers Fertiliser Cooperative Limited (IFFCO) is a well known cooperative society engaged in production and distribution of chemical Fertilisers and marketing of agriculture related products. IFFCO is renowned for its activities associated with empowerment of farmers & cooperatives. IFFCO is the backbone of IFFCO Kisan Sanchar Limited and provides its vast experience of rural development, agriculture and allied knowledge to ensure that latest information and services are provided on the mobile phone.

Krishi Jagran which prints in 12 vernacular languages of India, i.e . PUNJABI | BENGALI | ASAMESE | ODIA | GUJRATI | MARATHI | TELUGU | TAMIL | KANNADA | MALAYALAM | HINDI and English along with the IFFCO would be the exclusive media partner to promote and procure business on behalf of IFFCO Kisan directly from the companies. With effect from 21 st May, 2018 IFFCO Kisan is authorizing Krishi Jagran to sale and procure business on behalf of IFFCO Kisan via pitching IFFCO Kisan services as advertising platform through ground farmers gathering, Mobile App, Messages (text & OBD), playing recorded promotional messages/scripts on its  inbound helpline number,  MMS,  Banner  advertisement and videos.

 



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