New Holland Agriculture has received as many as three awards at the fourth edition of the prestigious Indian Tractor of the Year (ITOTY) awards, 2023. The brand has been awarded the Best Tractor in the above 60 HP category for the New Holland 5620 TX TREM-IV and in the Best Tractor for Agriculture for New Holland 3630 TX Super Plus. Additionally, under the Best CSR Initiative category, New Holland has been recognized for its Unnat Kaushal skill development initiative. These achievements serve as a testament to the brand's expertise in providing exceptional farming solutions and equipment in the country.
Since 2019, the ITOTY Award has been presented yearly to honour the innovation and efforts of tractors and farm equipment manufacturers. The awards emphasize new features, products, and innovations from the producers.
On the win Mr. Sandeep Gupta, Director - Agriculture Brand India, CNH Industrial said, “We at New Holland Agriculture are unwaveringly committed to meeting our customers’ needs with technologically advanced equipment. This prestigious accolade testifies to the competence of our cutting-edge products and will further bolster consumer’s trust in the brand. Our passion to enabling farmers and boosting their productivity, simplifying and enhancing their lives, is shown by our investment in sustainability and innovation.”
Through more than 500 dealers and approved service centers, New Holland Agriculture provides products and services to over 600,000 consumers throughout India. It provides a large selection of tractors for both domestic and international markets, ranging from 20 to 110 HP.
The New Holland 5620 TX is a time-tested brand that has earned customers’ trust over the years. It has been upgraded to meet the TREM-IV emission regulations. The tractor is equipped with FPT S8000 12 Valve High-Pressure Common Rail Engine, which is electronically controlled to deliver best-in-class performance in all conditions.
Also, the 3630 Super Plus tractor by New Holland is known for its advanced features such as the highest useful power and torque, reverse PTO, independent PTO clutch, 2000 kg lifting capacity, ROP canopy, high ground clearance etc. It is equipped with the best-in-industry hydraulics known as sensomatic24.
Furthermore, brand’s CSR initiative of skill development, “Unnat Kaushal” was launched with an objective to provide specialized and employability skills to farmers and rural youth. The project aims at enabling poor farmers to live financially independent lives through vocational skill building and placement support creation. The program encompasses tractor operations, proper matching of implements, field training, allied activities and regular assessments and feedback.
