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From Paddy Fields to Maize Millions: How One Farmer Earns Around Rs. 15 Lakh Annually

Find how Bandaru Srinivas Rao of Andhra Pradesh turned agricultural challenges into a successful maize farming business, setting a new standard for innovation and sustainability in farming.

Shreetu Singh
Farmer Bandaru Srinivas Rao with Dr. Shankar Lal Jat, Senior Scientist (Agronomy), ICAR-Indian Institute of Maize Research (IIMR)
Farmer Bandaru Srinivas Rao with Dr. Shankar Lal Jat, Senior Scientist (Agronomy), ICAR-Indian Institute of Maize Research (IIMR)

In the village of Vatticherukuru in Andhra Pradesh, farmer Bandaru Srinivas Rao faced a serious challenge: a severe groundwater crisis. The traditional paddy fields that he had relied on for years were becoming difficult to maintain due to decreasing water levels. Determined to find a better way, Rao looked for crops that required less water and could still be profitable. He identified maize as a promising alternative, a crop that was not only water-efficient but also had the potential to bring in higher earnings.

Transitioning to Maize Farming

In 2000, Rao made a bold decision to switch from growing paddy and moong to maize farming. This was a risky move, but it quickly paid off. By investing Rs. 30,000 per acre in maize, Rao was able to earn a profit of Rs. 70,000 per acre, marking a significant change in his farming success. Maize crops, planted during the Rabi season, matured within four to five months, providing Rao with faster and more consistent returns compared to paddy farming. Rao mentions, “Switching to maize wasn’t easy, but it was worth every challenge. The profit speak for themselves, and I’m proud to contribute to sustainable farming.” His pioneering methods have set a new standard for rural development and farming practices in India.

Adopting New Technologies and Support

Rao’s success is closely tied to his willingness to adopt new technologies and seek expert advice. He stayed connected with the Indian Maize Research Institute, which provided him with the latest farming techniques and essential support. With their guidance, Rao started using advanced farming tools like seed drill machines, which helped him plant seeds more efficiently and improve his productivity.

Additionally, Rao embraced zero tillage technology, a sustainable farming method that transformed his approach. This technique involves planting seeds without ploughing the field, which conserves soil moisture and reduces environmental impact. By using zero tillage, Rao not only increased his crop yields but also established himself as a leader in sustainable farming practices.

Benefits of Zero Tillage

Zero tillage has been a significant advantage for Rao, helping him to improve soil health and reduce farming costs. As Dr. Shankar Lal Jat, Senior Scientist (Agronomy), ICAR-Indian Institute of Maize Research (IIMR) highlights, "Zero tillage is a game-changer. It enhances soil health, reduces costs, and makes farming more resilient to climate change." The benefits have been transformative, making Rao’s maize farming more sustainable and economically rewarding.

Bandaru Srinivas Rao: Role Model for Other Farmers

Today, Bandaru Srinivas Rao’s influence goes far beyond his own farm. He has dedicated 22 acres to maize cultivation—10 acres of his own land and 12 acres leased with an earning of around 15 lakh per annum. His innovative farming methods have inspired many other farmers in his community and beyond. His achievements have been recognized with numerous national awards, celebrating his contributions to sustainable agriculture.

As the demand for maize increases, especially for its use in bioethanol production, Rao is well-positioned for even greater success. His story highlights the potential of sustainable farming practices to create lasting economic opportunities and serve as a model for rural development. Bandaru Srinivas Rao’s journey from paddy to maize is a powerful example of how adaptability and innovation can transform farming and provide hope for farmers across India.

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