1. Agriculture World

Country's First Online Mandi Starts in Rajasthan; Direct Selling from Field to Customer’s Door

Pronami Chetia
Pronami Chetia

Rajasthan has recently gained the fame of becoming the first state to start online Mandi across the state. Moreover, Rajasthan is the land of entrepreneurship and an idea of the entrepreneurs of the state creates employment for hundreds of people.

‘Apna Godam Platform’, which acquired the title of the first notified online market in the country, also sold a crop of 10 crores of farmers in lockdown. 

Moreover, amid the intensifying farmer’s protest, this news of Rajasthan has given a new ray of hope to many farmers and agriprenuers.  

The biggest problem, which has been faced by farmers in Rajasthan and across the country, is to sell their crops in the market. Many times the farmer and especially the small farmer who sows his produce in low holdings, does not feel comfortable selling the crop by taking it to the mandi. The young entrepreneurs of Rajasthan have started this new business idea and created employment for thousands farmers. 

The idea created by the young entrepreneurs Sanjay Agarwal, founder of Apna Bhandar and Anil Modi, has brought the market to the farmer's farm. The title of the first online notified market of the country is also in the account of these young entrepreneurs of Rajasthan. The government is also appreciating their initiative. The Rajasthan government and the central government have also extended their help towards them. 

The founder of Apna Bhandar, Sanjay Aggarwal, says that we have given the market for global procurement to the farming of the farmer. Worked for taking the mandi to his farm.  

Sanjay Aggarwal says that while working in the banking sector, this idea came and it was started. The Rajasthan government and the Indian government helped, due to which the startup has done the task of selling more than 10 crores of farmers' crop even when all the mandis were closed in the people down.  

The co-founder of Apna Godown, Anil Modi says that we have taken the initiative to convert closed factories and cement godowns into grain godowns. This allows the farmer to store crops in the vicinity. If for some reason and if you do not get the right price, then at that time, he is not wanting to sell the crop.  

Like this article?

Hey! I am Pronami Chetia. Did you liked this article and have suggestions to improve this article? Mail me your suggestions and feedback.

Share your comments

Subscribe to our Newsletter. You choose the topics of your interest and we'll send you handpicked news and latest updates based on your choice.

Subscribe Newsletters