1. Agriculture World

IFFCO Kisan, Krishi Jagran Strengthens Bond for the Betterment of Farmers

Chander Mohan
Chander Mohan

As we all know that farmers in India are in distress and the Government has been trying its best to improve their conditions through introduction of several agri schemes and programmes time to time. The relief of Rs.6000/- per year to the farmers is the recent one.  

Not only the government but many NGOs and other agencies are also working for the benefit of farming community. 

Two years ago, an MOU was signed between Krishi Jagran and the IFFCO Kisan for the welfare of farmers in the country. After its successful completion and in view of the good results obtained from the partnership, the two leading agri institutions - IFFCO Kisan and Krishi Jagran renewed the partnership by signing an MOU for the next 5 years. 

The objective and benefits are: 

  • To build up and strengthen the confidence of Farmer towards his profession. 

  • To make farmers aware of the latest development in the agriculture sector. 

  • To broaden the base of benefits available to the farming community. 

  • To make them aware of Fertilizers, their need and use - when and where, IFFCO Kisan Shall be providing the know how to the farmers to check the use best quality fertilizer to improve soil productivity etc.

On the other hand, Krishi Jagran will disseminate the same information in a very simple language to farmers in all the states, with its magazine in 23 editions and 12 languages. It is important to mention that Krishi Jagran has 24 years of experience in disseminating developmental and innovative technologies and new information to the farmers of the country. 

The MoU was signed by Shri S K Malhotra, CEO of IFFCO Kisan and Shri M C Dominic, Chief Editor Krishi Jagran in presence of senior officials and employees of both the organization.

On the occasion, Shri Malhotra said he is very happy and excited about this new partnership with Krishi Jagran.  He appreciated Krishi Jagran’s for its work and also highlighted work done by the IFFCO Kisan so far. 

On his turn Shri Dominic said with this joint venture, both the organization will do its best for the welfare of the farmers. 

The signing ceremony ended with the vote of thanks by Chief Marketing Officer, Shri Naveen Chaudhary, IFFCO Kisan. He said that for the timely action, right information must be disseminated. He told about the Green Sim that was provided to the Farmers with the help of the Airtel. He added that more than 25000 distributors and retails also working towards this.

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