1. Animal Husbandry

Prompt Equipments Introduces Animal Wearable to Increase Productivity & Better Health

Abha Toppo
Abha Toppo

Dairy technology solutions provider, Prompt Equipments has joined hands with the Indian Institute of Technology, Mumbai, to manufacture indigenous smart wearable devices for the cattle to assist the cattle-rearing community to identify important intervals during cow breeding.

The Ahmedabad-based firm has introduced a wearable belt 'BovSmart' with the use Internet of Things (IoT) & Artificial Intelligence (AI) technologies for timely detection of the beginning of the cow’s heat cycle. It must be noted that breeding cows that are not in heat or not at the peak of heat cycle leads to low fertility & financial and economic loss of the owner.

How BovSmart works

This device will potentially save this loss as it sends the signals of cow’s heat cycle to the receiver that further alerts the system & the company, then, sends these alerts to farmers though SMS on their mobile app.

Following this warning, the cattle owner can immediately take a decision to artificially inseminate his animal. This helps in reducing the calving intervals as well as the expenses on the entire process.


Regarding the partnership, Shridhar Mehta, Director of Prompt said,  “We have collaborated with IIT-Mumbai and IIT-Kanpur for developing more innovative products & solutions that ensure improved productivity. BovSmart has been made with a specialized algorithm & is designed to give actionable alerts that ensure timely breeding with a high success rate. The software leads to better animal health, as well as improved productivity".

Mehta said that many more products, which are aimed at improving bovine & farm yields, are in the pipeline.

On experiment basis, the belt has been tested on 500 animals. The company aims at covering around 10,000 animals in the next one year.

Cost of Belt

The belt will cost Rs. 4,500 while the receiver would cost Rs. 70,000. The receiver gathers real-time data and works as an activity monitor of the animal.

It is important to mention that the company has a presence & network in over 50,000 villages spread across 22 States with an annual turnover of Rs. 150 crore.

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