Action Construction Equipment (ACE), India's premier crane manufacturing company, organized an 'ACE Ultra Combine Harvester Mega Delivery Function’ on June 29, 2024, at Gulshan Dhaba, Kosi Kalan, Mathura, showcasing its unwavering commitment to supporting agricultural advancements in the region. Ashok Anantharaman, Chief Operating Officer, Action Construction Equipment Ltd. (ACE) along with Jitendra Kumar, Dy. General Manager (ABU & GSS), State Bank of India delivered ACE Harvesters to ten farmers from different areas of UP and Haryana.
The Krishi Jagran team captured this momentous occasion, which brimmed with excitement as the farmers received the keys to their new harvesters. Dignitaries spoke on the importance of this initiative in empowering farmers and boosting agricultural productivity.
Addressing the gathering, Ashok Anantharaman emphasized ACE's dedication to innovation and continuous improvement in the harvester industry. "This is our third event in this region. We began at the Kotwan border in November 2023. In March 2024, we delivered five harvesters, and today we are delivering ten," he stated.
Anantharaman highlighted ACE’s eight-year journey in the harvester industry, focusing on developing products that cater to farmers’ needs through advanced technology. He showcased the multi-crop harvester on display, capable of harvesting 14 different crops, significantly enhancing farmers' livelihoods. "ACE is the only company offering four different categories of harvesters: ACT 60, ACE NG, ACE ULTRA, and ACE ULTRA PLUS. We are also planning to launch a new harvester soon, featuring a gearless design and hybrid technology, weighing approximately 3.7 tonnes. Our ongoing R&D efforts ensure that we deliver machines tailored to the specific requirements and demands of farmers in different regions," he added.
Jitendra Kumar highlighted the evolving landscape of farm mechanization over the past 10 to 15 years and emphasized SBI's commitment to making agricultural equipment more accessible and affordable. "SBI offers financing solutions to help farmers easily purchase these harvesters," he stated. Kumar also mentioned that SBI has numerous schemes related to the agriculture sector and is focusing on funding agro-processing, a priority promoted by the Government of India. He encouraged farmers to take full advantage of these agriculture-related bank schemes.
Ramkishan Chaudhary of RK Enterprises, a dealer, appreciated ACE for delivering cutting-edge, innovative farm implements and thanked the SBI team for their relentless efforts in providing affordable and timely credit facilities, enabling farmers to purchase the necessary agricultural machinery.
During the event, a Q&A session was held where farmers inquired about ACE products and the financial facilities provided by SBI to assist in purchasing ACE harvesters and other farm implements. Farmers already using ACE implements shared their positive experiences, praising the products' latest technology, improved fuel efficiency, low vibration and noise, high torque, and affordable maintenance. They also lauded SBI for offering fast and hassle-free credit facilities.
Farmers who purchased ACE harvesters are Syam Sunder from Naujheel (UP), Ramratan and Annu Rawat from Hodal (Haryana), Sunil Kumar from Sikhri (UP), Krishan Kumar, Indraj, and Indrajit from Bathain (UP), Karan from Falain (UP), Ajit from Hulwana (UP), and Amar Singh from Rajagadhi (UP). These farmers were felicitated with shawls and gifts, highlighting ACE's dedication to supporting farmers and advancing agriculture in the region.
The event wrapped up with a group photograph of those ten farmers alongside key personalities from ACE and SBI, followed by a lunch.
