Ajinkya Rahane, Vice-Captain of the Indian Test Cricket Team, has invested in Mahindra Group's wholly-owned subsidiary MeraKisan Private Limited. Ajinkya will be the company's shareholder and the brand ambassador.
Over a period of time, MeraKisan has become a leader in the organic market. The company works closely with so many organic farmers and Farmer Producer Organizations (FPOs). The company is working towards ensuring the production of certified, nutritious and healthy organic food.
Commenting on the investment, Ajinkya Rahane says, “It is a matter of great pride for me to be associated with new age and sustainable organic agri business like MeraKisan. I strongly believe that organic food contributes to overall wellness, and this partnership is significant as we share a common goal. I am excited to be part of a journey that delivers sustainable prosperity for our farmers through organic farming methods."
The company is backed by digital and end-to-end traceable supply chains and links farmers together to grab market opportunities through their own brand. With its differentiated approach, MeraKisan has been able to engage more than 16,000 organic farmers across India.
