Industry News

Honda Becomes the First Company to Enter Mid-Size Premium Scooter Segment

One of the world's largest two-wheeler manufacturers, Honda Motorcycle and Scooter India, popularly known as Honda, has launched the first batch of four Honda Forza 300 scooters. With this launch, Honda becomes India's first company to enter the mid-size premium scooter segment. These models were special order units and the customers had pre-booked the first few scooters of the BS4 models. 

In a report, Honda said that the model Forza 300 (customer unit) was displayed at the Honda BigWing showroom and received a great response from the customers. Due to this, the company decided to officially launch the scooter in the Financial Year 2021.  

Giving out more details about the recent launch, Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India said, "Encouraged by the excitement received from customers for Forza 300 displayed at Honda BigWing, Gurugram, Honda decided to introduce it in India. We are pleased to announce that we have delivered the first lot of 4 units to our customers. We will soon announce the Euro 5 compliant version in FY 2021."

Sharing the further goals of the company about Honda Forza 300, Minoru Kato, President, CEO & MD, HMSI says, "With the introduction of Forza 300, we are proud to take the wave of scooterization to next level. It will not only establish Honda as the pioneer in the mid-size scooter segment but will also help us cater to a new dimension of customers, who seek luxury and the joy of riding."



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