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‘Pride of Cows’ Follows Unique Approach to Provide Curated Buying Experience

Pride of Cows, a premium milk brand from Parag Milk Foods, kicked off the holiday season as one of the associate partners at the Arjit Singh Ahmedabad concert on Christmas.

Shivam Dwivedi
Pride of Cows is a single-origin brand with the purpose of providing pure, safe, and wholesome nutrition to customers
Pride of Cows is a single-origin brand with the purpose of providing pure, safe, and wholesome nutrition to customers

Pride of Cows received a great sampling platform through this concert, reaching out to over 25000 relevant audiences. Pride of Cows, with their premium Single Origin products high in nutrition, flavour, and purity, added their sparkle to a serenading evening in Gujarat. It also participated as one of the partners at Jio Presents Hamleys Wonderland, India's biggest family festival, held at Jio World Garden in Mumbai's BKC until January 1st, 2023.

 

Akshali Shah, Executive Director of Parag Milk Foods, commented on the sponsorships by saying, "There is no one size fits all, each consumer is unique which is why we've launched a 360-degrees marketing campaign that connects with them at all potential points of contact and engages them in various ways. Most dairy manufacturers today resort to telling their own stories through promotional videos to market their new products, but I wanted Pride of Cows to highlight the consumer journey.”

“Today's consumers not only want customization, but they also want to know the source of their food and are opting for healthier options. Pride of Cows is a single-origin brand with the purpose of providing pure, safe, and wholesome nutrition to our customers, which is represented in our marketing activities as well. As a result of our individualised shopping experiences for our clients' journeys, we adopt an all-encompassing approach in our strategy to reach out to our target demographic,” he added.

 

Pride of Cows has also participated in the Jio Presents Hamleys Wonderland, India's largest family festival, which is being held at Jio World Garden in Mumbai's BKC to ring in the new year with a cheer. Families all around the country have experienced hardship over the last two years of the global pandemic. They can now finally gather and celebrate the New Year's holiday with their loved ones at Jio Presents Hamleys Wonderland. The partnership was an initiative of the company to rejoice with its extended family of loyal consumers while also enhancing this occasion and making it even more exciting for them.

Pride of Cows, unlike other dairy enterprises, has played a key role in laying the foundation for community relations and becoming the go-to brand for people who enjoy the finer things in life by positioning itself at the centre of cultural events and hosting some of the largest and most premium events in Mumbai and Ahmedabad.

The brand, which made its debut in Ahmedabad in October, celebrated its grand opening there with an Alan Walker concert and organised a number of garba festivals throughout Navratri to appeal to both concertgoers and fans of traditional festivities, catering to its diverse consumer base with a wide range of interests. Since its launch in Ahmedabad, it has received an overwhelming positive response for its milk and other milk-based products that provide a premium experience with guaranteed purity.

 

Over 1000 households have already placed orders, and over 15000 litres of milk have been delivered in less than a month. The company has launched a 360-degree marketing campaign that uses both traditional and modern mediums to communicate with its target audience and provide an immersive experience, making it even more accessible and convenient.

 

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