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Sonalika Tractors September Sales jump 46%: Highest Ever till date

Monsoon, High Kharif sowing, and some favourable government policies led to increase in demand of tractors, and Sonalika Group has experienced its higher ever H1 sales.

Sangeeta Soni

Sonalika Tractors recorded 46% year-on-year jump in tractor sales. FY21 H1 sales stood at 63,561 Tractors and 26,530 Implements.  Because of the monsoon, high kharif sowing, and other favourable Government policies for farmers, demand for Tractors and Farm Implements has increased. Due to this increased demand, Sonalika Group has experienced its highest ever H1 sales.

Talking about September sales alone, Tractor sales grew by 51.4% with 17,704 unit sales including both domestic and export sales. Company broke all the previous records by this highest ever monthly sales.

During the previous month, the industry sales growth for both Tractors and Implements stood at 28% and 30%, respectively.

Sonalika Tractors outperformed the industry in sales during this September.

The company said, apart from 26,530 units of implements sold in April-September 2020, it crossed sales in just six months.

Sonalika Group Executive Director, Raman Mittal said, “We at Sonalika have registered 17,704 overall tractor sales in September 2020, breaking our own all previous monthly records and making the highest-ever sales in a month.”

He also added that the company’s cumulative sales during April-September 2020 stood at 63,561 tractors, which is also the highest ever half-yearly tractor sales.

Executive Director also mentioned recently launched next-gen products- Tiger, Sikander DLX, Mahabali and Chattrapati—have contributed significantly in Sonalika Tractors’ phenomenal growth during the pre-season time and even during the pandemic.  

Lastly, Mittal also added,”We are buoyant about the upcomping festive season and expect the farmers’ sentiments to remain positive.

Apart from the increased demand for Tractors, demand for farm equipment has also been increased, as there is an increase in mechanization of farms. The farm mechanization penetration in the country stands at an average of 45% from seed bed preparation to harvesting.

Source- Rush Lane

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