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Swaraj Tractors Launches New Brand Campaign ‘Josh Ka Raaz Mera Swaraj’

Abha Toppo
Abha Toppo

Swaraj Tractors, a part of the USD 19.4 billion Mahindra Group on 11 November 2020 has launched a new brand campaign ‘Josh Ka Raaz Mera Swaraj’ to tell how Swaraj tractors fuel the passion in its customers as true companions in their farmlands.

This new brand campaign is a sequel to Swaraj Tractors’ – Mera Swaraj campaign, which successfully highlighted the feeling of ownership, pride and togetherness among its stakeholders, especially its customers. It defined the long-standing and successful association of its stakeholders with brand Swaraj.

The new ‘Josh Ka Raaz Mera Swaraj’ campaign describes the passion within its stakeholders that is the key to the success of the brand and its ability to outperform. 

To describe ‘Josh’, a new Swaraj Tractors’ manifesto has also been released with this campaign. The manifesto exemplifies the passion of its stakeholders to take on every new challenge and inspires Swaraj engineers to design powerful, rugged & reliable tractors.

Mr. Harish Chavan, CEO Swaraj Division said, “We believe Mera Swaraj brings out the Josh in each one of us and in everything we do. This Josh in turn is also reflected in the ability of our powerful tractors that perform the best in toughest conditions across the length and breadth of our country.”

The new Josh Ka Raaz Mera Swaraj campaign is also an indication towards the changing face of Swaraj in times to come.

The campaign has been crafted by FCB Interface.

Link to the video for this campaign:


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