To celebrate the “International Year of Millets” and to create awareness about the benefits of millets, INOX has introduced new millet dishes at all its cinemas with Insignia and Café Unwind outlets all over the country.
The new millet preparations at INOX include Millet Risotto, Finger Millet Pudding and Bajra Mutter ki Tehri. Besides this, INOX will run a campaign to create awareness about the benefits of millets, for the citizens, farmers and the ecosystem at large, and to revive the forgotten glory of the “Miracle Millets”.
Dinesh Hariharan, Vice-President, Food and Beverage Operations - INOX Leisure Ltd while talking to media said, “As an important member of the food consumption value chain in the country, introduction of millet dishes in not a mere food innovation, but also a fulfilment of our responsibility towards building awareness for the millets. In the year 2023, when the entire world is set to celebrate the efficacies of this cereal and revive its glory, we too are proudly playing our part. This would not only offer great food choices to our patrons, but would also make them believe that millets offer great taste and are a sumptuous meal option. Our millet preparations and other awareness initiatives will certainly create a good recall among the contemporary audiences.”
Millet dishes at INOX
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Millet Risotto is an Italian Style creamy mélange of sorghum & pearl millet
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Bajra & Mutter Tehri is an authentic Awadhi preparation of pearl millet, Green peas & spices
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Finger Millet Pudding is a delicious but nutritious blend of Milk with Ragi flour, sugar & nuts
With this launch, INOX becomes the first cinema chain in India to start a millet menu. With constant innovations, re-engineering of offerings, and a strong intent to serve and delight, INOX has taken its food offerings to newer heights. Along with great movie experience, it will offer delicious and wholesome menu choices to the customers.
About INOX Leisure Limited
INOX Leisure Limited (INOX) is one of India’s largest multiplex chains with 170 multiplexes spanning 722 screens across 74 cities. INOX has redefined movie experiences in India making it truly a 7-star experience.
