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Mahindra MyAgriGuru 2.0 Mobile App for the benefit of the Farmers

KJ Staff
KJ Staff

MyAgriGuru 2.0 features India`s first Agri advisory ChatBot that leverages Voice Recognition and Machine Learning  is the first synopsis of the Mahindra Mobile App having unique feature, `Agri Buzz` allows farmers to interact digitally with other farmers as well as agriculture experts, ensuring knowledge sharing.

Agriculture, the industry with 7.4 billion consumers and growing. The world’s population is expected to reach 9.6 billion people by 2050 and to feed them all, we must elevate our agricultural produce by 70 percent. Here is how mobile app developers are contributing their bit, thereby, pushing the smart farming concept. 

Launched today the revised version with added features in the Mobile App `MyAgriGuru` to `MyAgriGuru 2.0` Shri Ashok Sharma, Managing Director & CEO-Mahindra Agri Solutions Ltd. informed that the App is giving personalized advisory services to farmers to ensure productivity improvement.

There is already user base of over four lacs farmers and farming community people since it was launched in the last February 2017. Shri sharma further added that to further help the farmers engage with this App, Mahindra had developed India`s first voice-based agri advisory ChatBot to provide an instant solution for increased farmer queries, by leveraging voice recognition and machine learning technologies.

To deliver Farm Tech Prosperity, Mahindra Agri Solutions Ltd., closely interacts with Farmers to improve their produce, quality and productivity by providing the latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce, thereby improving their lives.


Mahindra Agribusiness has become one of India`s largest grape exporters, launched its premium fresh fruit and dairy brand Saboro and has also established a `Farm to Fork` presence across the Agri value chain. It has also ventured into the branded pulses and oils segment with NuPro with the promise of highest quality backed by the Mahindra Quality Standards.

Mahindra Group is a US$ 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses and now the revised version of the MyAgriGuru Mobile App for the benefit of the Farmers at large.

Mahindra team members Ms Divya Akhilesh presented the salient features of the Mobile App with a power point presentation and Shri Rahul Shandilya, Chief Information Officer, Customer Experience & Product Developed highlighted the backend features of the automatic upgrading the questions and answers while  giving the answers to the farmers  queries.

Shri Sachin Kamra, Head Business Planning, Mahindra Agri solutions introduced the Managing Director to the audience with the importance of the occasion of the Revised Mobile App. The other team member Shri Shyam Vembar, Executive Vice President also highlighted the need and the working of the Mobile App launched.

Demand driven content generation is the other differentiating aspect of MYAgriGuru. The App analyses the numerous discussions that are regularly held amongst the user community and accordingly, identifies topics of interest and concern to farmers.

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