1. Product Launches

Asbah unveils its fortified rice ‘Power Rice’

KJ Staff
KJ Staff

Asbah, world's first social brand in the food category owned by DCP India Pvt Ltd, has launched its new product 'Power Rice' in the market. It was unveiled by Minister of Food Processing Industries Harsimrat Kaur Badal at Anuga, the world's largest and the most important trade fair for food and beverages held in Cologne Germany.

‘Power rice’ is fortified rice with the power of eight nutrients such as Vitamin A, B1, B6, B3, B12, Zinc, Iron and Folic Acid. It has the same taste, texture and aroma of the traditional rice. The multi-nutrients in this rice variety are beneficial for controlling hypertension, diabetes and depression, it also supplements deficiencies of haemoglobin and cures anaemia

On the occasion, Gaurav Jain, Director Asbah, said Power Rice will help to meet the daily nutrition requirements and give everyone an easy access to a healthy and active life as recommended by health experts.  He also said that it is not only a treat for the taste buds but also a total supplement of essential nutrients.


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