1. Product Launches

Eicher Tractors Launches PRIMA G3- Premium Range of Tractors for Next-Gen Farmers

The new PRIMA G3 boasts a new-age design with its distinct aerodynamic hood, that makes a unique style statement and offers easy access to the engine with its one-touch front-open, single-piece bonnet.

Shivam Dwivedi
Launch of PRIMA G3- Premium Range of Tractors for Next-Gen Farmers
Launch of PRIMA G3- Premium Range of Tractors for Next-Gen Farmers

EICHER PRIMA G3 Series - an all-new range of premium tractors for the new-age Indian farmer who demands style, substance, and solidity - has been launched by Eicher Tractors, the world's third largest tractor manufacturer, from the house of TAFE - Tractors and Farm Equipment Limited. The EICHER PRIMA G3 is a new series of tractors in the 40-60 horsepower range that features Premium Styling, Progressive Technology, and Perfect Comfort, all built on decades of unrivalled experience.

"The Eicher brand has been well-known for its trust, reliability, ruggedness, and versatility in both the agriculture and commercial space for decades," Mallika Srinivasan, CMD of TAFE said at the launch of the EICHER PRIMA G3 series. “The PRIMA G3's introduction provides progressive farmers in modern India with increased productivity, comfort, and ease to match their new aspirations, as well as an enhanced value proposition that Eicher has always promised."

The new PRIMA G3 boasts a new-age design with its distinct aerodynamic hood, that makes a unique style statement and offers easy access to the engine with its one-touch front-open, single-piece bonnet. The bold grille with high intensity 3D cooling technology and wrap-around headlamps and Digi NXT Dashboard are a perfect fusion of bold and elegant looks, which provide higher cross airflow and long hours of continuous operation. The youthful sporty steering wheel with a spinner knob offers effortless control.

Dr. Lakshmi Venu, DMD, TAFE Motors and Tractors Limited (TMTL) said, “Young and progressive farmers of India are seeking to maximize returns from farming operations while focusing on technology and agri-tech solutions, and the PRIMA G3 would be the ideal partner in creating an ecosystem that will revolutionize agriculture”.

Engineered with state-of-the-art customer-centric technology, the EICHER PRIMA G3 range comes the High Torque-Fuel Saver (HT-FS) liquid-cooled engine, which provides greater efficiency for higher productivity and more fuel savings. The CombiTorq Transmission offers the perfect pairing of the engine and the transaxle to deliver maximum power, torque, and productivity. The new multispeed PTO provides 4 different PTO modes, making the EICHER PRIMA G3 compatible with multiple agricultural and commercial applications.

Sandeep Sinha, CEO of TAFE said, “We are delighted to launch the new PRIMA G3 series with a world-class styling and international technology, that offers premium automotive excellence in style, fit and finish, and robust build quality.  The Eicher PRIMA G3 is a reflection of Eicher's hallmark durability and reliability. The PRIMA G3 is equipped with ergonomic operator stations, and new steering controls for comfortable, safe and long hours of productive use. We will ensure that our customers have easy access to the new Eicher PRIMA G3 series.”

The all-new EICHER PRIMA G3 redefines operator comfort. With its ergonomically designed elevated Comfy Luxe seating, the tractor provides a clear all-round view for the confident maneuvering of the tractor while its spacious platform represents a best-in-class operating environment. In addition to comfort, the EICHER PRIMA G3 is designed for the utmost safety, be it day or night. The unique ‘Lead Me Home’ feature provides an illuminated path at night, ensuring safety and convenience.

Eicher Tractors - a pioneer in the Indian tractor industry, has played a key role in supporting the Indian farming community across generations. With a legacy spanning over 60 years, it played a role in the green revolution and enjoys a strong bond of unparalleled trust, and with this launch brings to its customers the promise of ‘Ummeed se Zyaada.’

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