1. Agriculture World

Khet to Kirana could be the Future of Agritech for Farmers & Consumers

Pritam Kashyap
Pritam Kashyap

The middle-class is driving the consumption and there is a growing concern of food hygiene, nutrition, and sustainability so, it will increase the awareness about labels and food hygiene, according to the recent report by Omnivore: Vision 2030.  

Over 90 percent of Kirana stores across the country will be digitized by 2025 and be linked to modern traceable logistics which will further benefit the transparency of the supply chain between the farmer and consumer. 

The report also points out the need for investment in horticulture, dairy, poultry, aquaculture, and food processing. It anticipates a future with significant advances in farm mechanization and automation, including farm robots taking over labour-intensive tasks and reducing drudgery. 

The report also highlights eight trends that could disrupt the status quo of the Indian agricultural system by 2030, while meeting the objectives of climate-smart agriculture: 

  • Precision agriculture and automation will be the norm, even among smallholders, across the sowing to the harvesting value chain.

  • Quantum leap in biotechnologies will produce plants that are more nutritious and resilient and regulate farm health more efficiently.

  • Fragmented land holdings and asset ownership will go through widespread consolidation, real and virtual, to achieve economies of scale for smallholders

  • Farmers will improve their relationship with global and local consumers, offer enhanced safety & quality, and improve income.

  • Agricultural labour will contract and move towards higher productivity jobs, higher up in the value chain; agricultural training will respond to cater to a younger farmer.

  • Production of high-value output such as leafy greens and cruciferous will become more specialized and protected, and have its own dedicated logistics chain.

  • Rising animal protein and dairy consumption will push technology adoption across the animal and fisheries value-chain, increasing diversity of diets, driving up efficiency and lowering costs safely and consciously.

  • Food science will pursue consumer-centricity, yielding affordable processed products that address malnourishment, lifestyle diseases, and ecological concerns.

Based in India, Omnivore is a venture capital firm that funds entrepreneurs building the future of agriculture and food systems. Omnivore pioneered Agri-tech investing in India, backing over 20 startups since 2011, and currently manages INR 9.35 billion across two funds. Every day, Omnivore portfolio companies drive agricultural prosperity and transform food systems across India, making farming more profitable, resilient, and sustainable. Omnivore’s current Agri-tech investment themes include Farmer Platforms, Precision Agriculture, Rural Fintech, B2B Agri Marketplaces, Innovative Foods, Agribusiness SaaS, Post-Harvest Technologies, Agri Biotech, and Farm to Consumer (F2C) Brands.  

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