Agriculture World

World Prefer Nutritious Food, Boom for the Nutraceutical Industry

Ajith Kumar V R
Ajith Kumar V R

With the spread of Covid 19, there is a growing demand around the world for foods rich in nutrients that boost the immune system. "India, which has a large supply of such naturally occurring foods, has the potential to make a big leap in this area", Sanjaya Mariwala, Executive Chaiman cum Managing Director of OmniActive Health Technologies said. If the current government policy and regulations on the nutraceuticals industry are adequately modified, the current $ 3 billion business could grow to $ 25-30 billion over the next ten years.

Safe food and nutritious food is the manthra of 2020. This will be of great benefit to India, which has a natural dominance in the field of nutraceuticals, says Sanjaya, who is also the founding president of the Association of Herbal and Neutraceuticals Manufacturers of India. Nutraceuticals are made from soybeans, cranberry juice, green tea, onions, garlic, tomatoes, and wine. ASSOCHAM expects to generate $ 18 billion in business by 2025 for India, the world's largest supplier of herbal extracts and raw materials to the dietary supplement market.

There is also controversy surrounding neutraceuticals. Divya Putrajeevak Beej, prepared by Patanjali, has been rumored to help women to have boy child. After that, the Maharashtra government banned the product. But Patanjali CEO Balakrishna said it was just a nourishment to give to women with infertility problems.

Nutraceuticals generally are  vitamins, minerals, energy drinks, probiotics, omega-3 fatty acids, and herbal formulations. People who take allopathic medicines for the disease use nutraceuticals to prevent the disease. Ajith Singh, president of the Health Foods and Dietary Supplements Association, says that in the future, nutraceuticals will outperform pharmaceutical companies.

Major neutraceutical companies include Bionova life sceinces, Chaitanya Agribiotech, Lactonova Nutripharm, Sydler, Zeon Lifesciences, Neiss Wellness ltd, KD Chem Pharma, Agati Health care Pvt Ltd, Premier neutraceuticals and Dabur.

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