1. Animal Husbandry

Dairy Brands that are Clocking Crores, Find What It Takes To Build a Successful Dairy Business?

Sugandh Bhatnagar
Sugandh Bhatnagar

Most of us drink milk everyday and getting it delivered to our doorstep is a common sight. India is the largest producer of milk & its products are now so widely available that we take all of the procedures and processes involved in getting them to our homes and businesses for granted. 

As Dr. Verghese Kurien, the father of white revolution summed up the importance of Milk by saying, “Milk is the only commodity which has to be collected twice a day, every day of the year.”  

The Indian dairy market is worth Rs 11.35 lakh crore today, and it is made up of a complicated network of farmers, dairy cooperatives, private businesses, cooperative federations, and more. 

In this article we have compiled a list of some milk and dairy products companies that have made their mark in the market through product innovation, farmer development, and other initiatives. 

Leading milk and dairy products companies

List of milk and dairy products firms that have made their mark in the market;

Sid’s Farm 

When engineer Kishore Indukuri returned to India after quitting his job at Intel in the United States, he discovered pure & affordable milk is not easily available in India. This motivated him to make a difference for not only his son and family but also for the hundreds of people of Hyderabad. 

Near 2012, Kishore planned to build his own dairy farm and milk brand, so he purchased 20 cows from Coimbatore and established a dairy farm in Hyderabad. Kishore began delivering milk directly to city residents on a subscription basis, and his business grew. (Read about the highest milk yielding cow breeds, if you are thinking to start a dairy farm). 

Sid's Farm (named after Kishore's son Siddharth) was formally registered in 2016. According to Kishore, the 120-employee brand now distributes milk to over 10,000 consumers every day and generated Rs 44 crore in revenue last year. 

Cow's butter, cow's ghee, buffalo's butter, buffalo's ghee, cow's curd, buffalo's curd, and natural paneer are among the company's products. 

Milk Magic: 

The supply lines of national dairy brands were paralyzed when India blocked its inter-state borders due to the COVID-19 outbreak. In addition, the demand for dairy products in the home was rising. 

This gave local and regional dairy producers the opportunity to fill supply gaps in their own states.

Kishan Modi, an entrepreneur, believed it was time to take a chance and compete in the same market as dairy FMCG giants Amul and Britannia. 

He launched Milk Magic, a domestic B2C dairy goods brand, in late 2020 and began retailing in Madhya Pradesh's domestic market. The USP of Milk Magic is simple: it sells export-quality value-added dairy products in India. 

JGF, the parent firm, made Rs 384 crore in revenue in 2019-20. The manufacturing setup in Sehore, Madhya Pradesh, is a significant factor for JGF's resiliency. The plant uses four lakh litres of milk per day to create 25 metric tonnes of paneer, 30 metric tonnes of butter, 20 metric tonnes of cheese, 30 metric tonnes of skimmed milk powder, and 15 metric tonnes of whey powder. 

Mr. Milk 

Adulterated milk, which also contains preservatives and traces of growth hormones, has negative health impacts, according to Naresh Mittal, founder of the Mittal Group, a renowned Pune-based real estate company. 

Mittal Happy Cows Dairy Farms was founded in 2016 in Pune with the goal of providing high-quality milk to consumers and tapping into the specialized market of A2 milk. 

Mittal Happy Cows Dairy Farms was founded with finances from the Mittal Group, a family-owned enterprise. Within two years, the company began selling milk to friends and family without branding, until it introduced the Mr. Milk brand in 2019. 

Mr. Milk made Rs 1.8 crore in revenue in its first year, and second-generation entrepreneur Neeraj Mittal estimates that the company has risen 200 percent in FY 20-21. According to him, this development is attributable to a growing awareness of the benefits of drinking quality, farm-fresh milk from desi cows. 

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Hey! I am Sugandh Bhatnagar. Did you liked this article and have suggestions to improve this article? Mail me your suggestions and feedback.

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