Animal Husbandry

Good News! Stellapps Launches ‘mooPay’ for Dairy Farmers in Rajasthan

Pronami Chetia
Pronami Chetia

Stellapps, the digital technology solutions provider has recently announced the launch of a fully-automated direct payment platform ‘mooPay’ for dairy farmers in Rajasthan.

Moreover, mooPay is the first-of-its-kind platform developed for dairies and dairy farmers.

This IIT-Madras incubated dairy-tech startup and World Economic Forum’s technology pioneer, Stellapps, launched mooPay in Bhilwara district of Rajasthan  in the presence of Bilwara Dairy Union (Saras Dairy) Chairman, Ramlal Jat, LK Jain, Advisor to the Union, and Asha Sharma, MD of the Dairy.

How mooPay will help Dairy Farmers?

1. According to reports, mooPay acts as a payment gateway for dairies to make payments to every registered farmer, removing the risks and costs of transferring money to hundreds of thousands of farmers in hundreds of villages.

2. mooPay enables dairy officials to transfer milk payments digitally to member farmers from the dairies’ existing bank account to farmers’ savings bank account.

Ramlal Jat said, "Stellapps has helped us bridge the gap between the farmers and the dairy union and increased transparency. Online payment enabled by Stellapps has also helped us reduce cost and eliminate the risk of Covid transmission during transactions".

Display units

According to reports, mooPay systems will automatically fetch milk payment data from the IoT devices deployed at every village dairy cooperative society, which capture the milk pouring of every farmer. The company has also installed display units at the centres that will show the quality, quantity and price of the milk of individual farmers and incentivise production of quality milk.

MooPay also enables transparency of quantity and quality of milk in the supply chain and thus farmers can efficiently realise the money directly into their bank accounts.

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