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Mahindra to launch third brand tractor ‘Trakstar’, targets value seeking farmers

The world’s largest tractor manufacturer Mahindra & Mahindra has announced the renaming of its subsidiary Mahindra Gujarat Tractors as Gromax Agri Equipment and the launch of its new brand tractor, ‘Trakstar’.

KJ Staff

The world’s largest tractor manufacturer Mahindra & Mahindra has announced the renaming of its subsidiary Mahindra Gujarat Tractors as Gromax Agri Equipment and the launch of its new brand tractor, ‘Trakstar’.

Mahindra Gujarat Tractors is a joint venture between the Mumbai-based M&M (60% stake) and the Gujarat government (40% stake).

“Gromax will be an important element in our journey of transformation towards a higher penetration of farm mechanization, enabling farmers to double their incomes”, said Rajesh Jejurikar, president – farm equipment sector, M&M

Trakstar is the third brand of the company after the M&M brand and the Swaraj brand of tractors. It will focus on value-seeking farmers and enable them to enhance their prosperity. The Trakstar range will be present across the 30-50 hp category.

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