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Crystal Crop Launches HOLA to Protect Sugarcane Crop from Weeds

Hola is tested in various State Agri Universities and more than 2000 demonstrations were laid in the last 5 years with sugarcane farmers. HOLA has been found effective in the control of narrow-leaf weeds, broad-leaf weeds, and Sedges especially Cyperus Rotundus (Motha), which is a major problem faced by farmers.

Shivam Dwivedi
Launch of Hola in presence of Chairman, N K Aggarwal; Managing Director, Ankur Aggarwal and Senior Vice President (Strategic Marketing) C S Shukla
Launch of Hola in presence of Chairman, N K Aggarwal; Managing Director, Ankur Aggarwal and Senior Vice President (Strategic Marketing) C S Shukla

Crystal Crop Protection, a leading agrochemical company, launched the post-emergent herbicide HOLA on Wednesday to protect sugarcane crops from weeds and help farmers increase their income from sugarcane across the country, particularly in UP and Maharashtra.

Hola is tested in various State Agri Universities and more than 2000 demonstrations were laid in the last 5 years with sugarcane farmers. HOLA has been found effective in the control of narrow leaf weeds, broadleaf weeds and Sedges especially Cyperus Rotundus (Motha), which is a major problem faced by farmers.

"We envisage, in near future Sugarcane will play a crucial role in Indian agriculture and economy. In this context, we are excited to present a new herbicide developed by in-house R&D for the Sugarcane farmers, which will support them in increasing productivity. We look forward to receive its patent soon," said C.S Shukla, Senior Vice president (Strategic Marketing), Crystal Crop Protection Limited.

The company plans to make HOLA available to cane growers in Uttar Pradesh, Maharashtra, Punjab, Haryana, Karnataka, Tamil Nadu, and Gujarat in the immediate future which will further strengthen its Crystal’s presence in the Sugarcane belt.

"As a nation, we incur over 18,000 Cr losses due to weeds in Sugarcane, Hola will provide great relief to sugarcane farmers who suffer losses due to various kinds of weeds in the crop," said Ajit Shankhdhar, National Sales Head, Crystal Crop Protection Limited.

The company plans to attain a market share of 5-6 percent in the first year of launch and 12-15 percent in the next couple of years, the category of herbicide available to cane growers. HOLA is expected to increase the company's topline by 3-8 percent in the near future.

Driven by its in-house R&D, acquisition & collaboration with international players, the company has launched 17 products in the last two years and is ready to launch six to seven more products shortly depending upon the grant of registration by the regulatory authority.

Recently, Crystal had completed the acquisition of four hybrid seeds -cotton, mustard, pearl millet, and grain sorghum - from Bayer in India.

About Crystal Crop Protection Ltd:

Crystal Crop Protection Ltd is a R&D-based crop solution company with a wide range of crop protection, seeds, and farm mechanization products. The company works closely with the Indian farming community towards improving farm profitability & sustainability by offering seed to harvest solutions.

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