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India’s First Home-Grown Superfood Brand Nourish You Raises $2 mn in Seed Round

Having introduced the concept of ‘Superfoods’ and their benefits to Indian households, India’s first home-grown Superfood brand, Nourish You continues to lead the category with high-quality homegrown products.

Shivam Dwivedi
Fresh infusion of funds will enable Nourish You to double down its investment towards research and development of new products,
Fresh infusion of funds will enable Nourish You to double down its investment towards research and development of new products,

Nourish You, founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, pioneered and created the Superfoods category in India by offering homegrown super seeds quinoa and chia seeds to Indian consumers.

Further strengthening its market dominance and gearing up for the next phase of growth, Nourish You today announces, it has raised $2 million as a part of its Seed funding round that received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox, Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others. 

The fresh infusion of funds will enable Nourish You to double down its investment towards research and development of new products, further diversifying the brand’s portfolio. A part of the funds also allocated for branding and marketing, new talent acquisition and significantly strengthening distribution and market presence.

 

Speaking on the fundraising, Rakesh Kilaru, Co-founder and CEO, Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers.  As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner.  The fundraising will help us expand our team, and distribution channels and increase our investment in R&D.  It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”

Speaking on investing in Nourish You, Rohit Chennamaneni Co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it's only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”

 

In addition to its retail business in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives. 

 

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