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Fruit and Vegetable Exports to Ease as 'IG Intl' and 'The Fresh Connection' Collaborate

'IG International' and 'The Fresh Connection' have signed a joint venture to expand the availability of premium quality Indian fruits and vegetables to global markets, fostering sustainable practices and empowering local farmers.

Shivangi Rai
IG International and The Fresh Connection have signed a joint venture to expand the availability of premium quality Indian fruits and vegetables to global markets. (Photo Courtesy- Pixabay)
IG International and The Fresh Connection have signed a joint venture to expand the availability of premium quality Indian fruits and vegetables to global markets. (Photo Courtesy- Pixabay)

IG International, a leading fresh fruit importer, and The Fresh Connection, a prominent exporter of fresh produce to international markets, have recently announced a joint venture.

The primary objective of this partnership is to expand the availability of premium-quality fruits and vegetables from India to both new and existing export markets.

This collaboration marks a significant milestone for both companies as it further strengthens their existing trading relationship. It also serves to enhance the distribution of Indian-grown proprietary varieties across various commodities to an extensive network of customers worldwide.

One key aspect of this joint venture is the shared commitment between IG International and The Fresh Connection towards promoting sustainable agriculture and reducing food waste.

With this strategic collaboration, Indian farmers will gain access to international markets, offering them fair trade opportunities and empowering local communities.

Tarun Arora, Director of Single Family Office at IG International, expressed the vision behind the partnership, emphasizing their mission to connect Indian produce with global consumers, drive economic growth for communities, support sustainable practices, and elevate the perception of 'Indian grown' products to new heights.

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