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Dairy Tech Startup Stellapps Announces Expansion of Digital Solutions

Pritam Kashyap
Pritam Kashyap
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The Dairy Tech Startup Stellapps has announced the expansion of its digital solutions even amidst the slowdown created by the COVID-19 pandemic. The company has fulfilled the orders in Tamil Nadu worth Rs. 20 crores in just four weeks covering more than 1200 villages in the state. They have also covered 700 plus villages in Bihar with its digital solutions and with its solutions, have touched 2 million farmers across 30000 villages in India. 

The expansion came in action when Stellapps started receiving inbound queries regarding its digital solutions from some of the major dairy brands. The company has also increased the purchase order of their existing customers, resulting in an increase of the order quantities by 533 per cent whereas the order value rose by 477 per cent compared to the same period last year. Stellapps expanded into 2000 plus new villages and registered almost 2 lakh farmers during the first four months after the lockdown. 

They have enabled dairy farmers to procure milk across thousands of centres in a 100 per cent contactless manner, allowing the dairies to adhere to sanitary guidelines released by government agencies. 

Ranjith Mukundan, Co-founder and CEO of Stellapps said, “Consumers are increasingly demanding hygienic, unadulterated dairy products, digitization creates an end to end visibility of the supply chain and helps dairy processors to remotely monitor operations and enforce process adherence.” 

Stellapps is helping dairy farmers with data and analytics solutions through its tech platform ‘smartMooTM’ to make informed decisions and balance their procurement. By enabling real-time remote monitoring of the procurement operations, and enable these dairies to ensure that their customers continue to receive safe, traceable, and high-quality milk. In addition, the tech platform has facilitated digital payments and hassle-free credit and insurance to marginal dairy farmers, allowing them to tide over the economic distress brought about by the pandemic. 

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Stellapps is a farm to consumer dairy digitization service provider, improving productivity, quality and ensuring end-to-end traceability across the dairy supply chain. It leverages advanced analytics and artificial intelligence through its full-stack IoT platform to enable dairy ecosystem partnerships with financial & insurance institutions, veterinary services, and cattle nutrition providers etc. to drive significant value for each stakeholder including smallholder farmers. Through its customer-base which includes all major private & co-operative dairies, Stellapps currently digitizes over 10 million litres of milk worth USD 3.4 million each day and directly impacts 2 million dairy farmers in over 30,000 Indian villages.  

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