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Unnati partners with Mosaic India; aims to digitize 1,50,000+ retailers and reach over 20 million Farmers

KJ Staff
KJ Staff

Noida-based agri-tech startup Unnati has partnered with Mosaic India, a leading global fertilizer brand. The strategic, exclusive collaboration is aimed at digitizing the working of 1,50,000+ retailers with an expected reach to 20 Million farmers using Unnati’s technology platform over the coming years. The tie-up encompasses digitizing the retail channel, easing the payments and credit flow to the retailers, delivering education to the farmers backed by the deep experience of Mosaic on Nutrient Management 

With the tie-up, fertilizer retailers will be provided with tools to manage their stores. Through its tech-led platform, Unnati will also enable the retailers to source products, engage with farmers directly, and extend credit to the farmers. Furthermore, retailers can avail working capital loans and will be trained to enable farmers to sell their farm output through Unnati’s tech platform. 

The tieup will also extend Mosaics deep understanding of sustainable Nutrient usage to farmers through Unnati’s intelligent platform. This will guide the farmers on optimal nutrient usage and provide them with the ability to get balanced nutrition at fair prices. 


Speaking on the partnership, Ashok Prasadsaid, “The agriculture ecosystem is progressing rapidly and digitising fast. Unnati has always been committed to extending a wide array of world-class services powered by cutting-edge technology. Through this association, we aim to reach more than 3 million farmers to educate them to increase the quality and quantity of their yield and simplify the working process of the agri input delivery to farmers. Mosaic is one the most trusted brands and we are extremely delighted to partner with them to bring the best in digital services to the farming ecosystem. We look forward to a long-lasting relationship.”  

 Adding to this, Robin Edwin, the managing director of Mosaicsaid, “Our combined knowledge will go a long way in assisting agri input delivery channels and farmers switch to the digital way of working. We are thrilled to join hands with Unnati, a leading agritech platform and hope to build on this first of its kind partnership to bring the benefits of digital farming to Indian agri ecosystem. This partnership also takes inspiration from the vision of our prime minister on digital India, where the country has been witnessing human-centric approach to technology development, specially targeted at the upliftment of rural population. We look forward to engage digitally with our channel partners and farmers and offer the best of agri solutions to them through direct connect with them”.

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