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UPL Launches India’s First 360 Degree, Smart-Technology Driven Seed Treatment Product “ELECTRON”

Sugandh Bhatnagar
Sugandh Bhatnagar
Mr. Avnindra Shah, Business Head - AF, UPL India

UPL Ltd., a global provider of sustainable agriculture products and solutions, launched a smart technology-driven seed treatment solution “ELECTRON” 3-WM (3-Way Mix)" in the Seed & Plant Health Segment. Keeping farmer's needs first, the product is cost-effective as it reduces the need for foliar applications in the initial stage of plant cycle, which leads to a decrease in the cost of production.

ELECTRON – Enhances Crop Productivity

“ELECTRON” aims to aid farmers in enhancing crop productivity by getting rid of problems such as improper germination. In the Current scenario crop yields depend on the correct usage of crop protection products and deployment of the right cultural practices. “Electron” acts as a powerful tool in protecting the seed and seedling from pests and diseases in the early stages and helps in robust crop establishment. It provides 360 degree protection to the seed, which leads to bumper yields for farmers.

Electron aims to provide cost effective seed treatment & reduces improper germination and provides benefits of both pesticides and fungicides.

Mr. Avnindra Shah, Business Head - AF, UPL India, stated “We continuously strive to equip the farmer community with better products, using progressive innovation and reimagining sustainability."

"At UPL, we are proud to put the farmers’ needs first and create products and services around their requirements. ELECTRON, for instance, would help the farmers in increasing their yield and incomes” he added.

Mr. Rahul Pandey, Marketing Head, UPL India, stated “We, at UPL, are dedicated to the welfare and prosperity of the farmers who are our key stakeholders. Through innovation, we aim is to provide sustainable products to farmers that improve their lives financially. The ELECTRON 3-WM Technology will be a game changer for the seed industry, shielding seed and crop from many problems in early stages and reduces the cost of cultivation, preparing a solid foundation for higher yield and farmer income.”

About UPL:

UPL Ltd. (NSE: UPL & BSE: 512070) is a global provider of sustainable agriculture products & solutions, with annual revenue exceeding $5 billion. We are a purpose-led company. Through OpenAg, UPL is focused on facilitating progress for the entire agricultural value chain.

We are building a network that redefines the way an entire industry thinks and works – open to fresh ideas, innovative ways and new answers as we strive towards our mission to make every single food product more sustainable.

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