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Nutrifresh Announces Green Initiative on World Environment Day

Commemorating World Environment Day, Pune-based Agritech startup Nutrifresh welcomes people to their Pune farm to witness how hydroponic farming is revolutionizing India.

Aysha Anam
Representational image.
Representational image.

Pune-based Agritech startup Nutrifresh celebrated World Environment Day in a unique way. The day is celebrated globally to raise awareness and encourage action for the protection of the environment. Taking this opportunity to make a difference, Nutrifresh has launched a campaign to get closer to nature, where one can experience the lifecycle of natural products and learn how hydroponic farming is revolutionizing the farming landscape in India.

“We are launching a new campaign on the occasion of World Environment Day to raise awareness about sustainable farming methods in India. Visitors can come and visit India’s biggest hydroponic farm, and learn more about how new methods of farming are protecting the environment. The highlight of this campaign is that people can plant a tree in their names on this land, as part of the celebration. We have organized some workshops and activities, where people can join us to experience farm-fresh food and return home with healthy, handpicked gifts,” said Sanket Mehta, Co-Founder of Nutrifresh.

Co-founded by two Agripreneurs, Sanket Mehta and Ganesh Nikam, Nutrifresh’s aim is to supply consistent pesticide-free Hydroponic produce that is nutrient-rich to the Indian consumer year-round. Nutrifresh is committed to quality and is one of the few farmers with ISO, FSSAI, APEDA, HACCP, and GLOBAL GAP certifications. As an Agritech startup operating for the last three years under the name of Nutrifresh Farm Tech India Pvt Ltd., having operations in Pune and Mumbai currently running a 48 acres farm, we are into soilless and hydroponic cultivation.

Nutrifresh now sells its products to over 200 B2B aggregators in India, as well as modern trade aggregators and delivery partners such as Nature's Basket, Big Basket, Amazon Fresh, Reliance Fresh, Swiggy, Kissan Konnect, Star Bazaar, Zepto, and Zomato Hyperpure. It has an established protected cultivation facility that uses high-quality, non-GMO seeds from Israel and the United States, where the air is given in controlled amounts, water is RO-cleansed, and nutrients are water-soluble. From seed procurement to germination, nursery, harvesting, packaging, and finally delivery to the end user, the entire production is under control. The produce is delivered to the consumer within 24 hours of harvest, demonstrating that the supply chain is fully linked and in sync to ensure consistency of freshness.

The Nutrifresh farm can serve 30,000+ customers in Mumbai and Pune with their current capacity.  Consumers can order their veggies from the Company’s proprietary-owned website (www.nutrifresh.co), Android (Play Store), Apple (App Store) operated apps and Google forms.

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