1. Product Launches

New Holland Agriculture Launches Sub-30 HP Tractor Blue Series SIMBA

New Holland is a global manufacturer of agricultural machinery. Tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters are among the agricultural products manufactured by New Holland.

Shivam Dwivedi
Raunak Varma, MD, CNH Industrial (India) Pvt Ltd at the launch of New Holland Agriculture’s compact tractor Blue Series SIMBA on Thursday
Raunak Varma, MD, CNH Industrial (India) Pvt Ltd at the launch of New Holland Agriculture’s compact tractor Blue Series SIMBA on Thursday

With the introduction of the Blue Series SIMBA, New Holland Agriculture, a brand of CNH Industrial, has entered the sub-30 HP compact tractor segment. The tractor, which is part of the company's Blue Series line, is intended for specialized applications such as spraying, rotavation, and inter-row cultivation in vineyards, orchards, sugarcane fields, and cotton fields, among others.

"We are excited to enter this new sub-30 HP tractor segment." As a company, we want to provide our customers with a full range of farm equipment and mechanization solutions. "With the Blue Series SIMBA, we are now offering a range of compact tractors for speciality applications to our customers," said Raunak Varma, Managing Director and Country Head, CNH Industrial - India and SAARC.

The compact segment accounts for approximately 10% of the total tractor industry in India. Around 90,000 of the 9 lakh tractors sold in the country last year were in the compact segment with less than 30 horsepower. "Based on supply, we expect to sell 500-600 sub-30 HP tractors this year and ramp up to 2,000-3,000 units next year," Varma said.

The sub-30 HP tractor was developed at New Holland's India development centre and is priced above the segment average. The Blue Series SIMBA 30 is powered by a three-cylinder 29 HP Mitsubishi engine and focuses on a higher power and fuel efficiency in the segment.

"We're launching in Karnataka because it's an important market for us," he explained. Last year, approximately 60,000 tractors were sold in Karnataka, and the market is expected to remain stable this year. "The compact segment in Karnataka is about 10,000 units, and we are excited to launch it here," Varma said.

New Holland is launching its sub-30 HP tractors first in Maharashtra and Karnataka, with plans to expand into other markets soon, according to Varma. New Holland is a global manufacturer of agricultural machinery. Tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters are among the agricultural products manufactured by New Holland.

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