1. Product Launches

Dabur Enters Premium Tea Market; Launches Vedic Tea

Top Indian Ayurvedic and Health Care company Dabur India Ltd launched its Dabur Vedic Tea on November 15, 2022.

Yash Saxena
Dabur has stepped into the Premium Black Tea Market.
Dabur has stepped into the Premium Black Tea Market.

Dabur Vedic Tea, which contains the goodness of over 30+ Ayurvedic herbs, provides a variety of health benefits and helps boost immunity. With this launch, the company has stepped into the Premium Black Tea Market.

“After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea- Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of more than 30 Ayurvedic Herbs. It will give you a cup of tea that is irresistible in taste, aroma, and color,” said Prashant Agarwal, Dabur India Ltd Marketing Head-Health Supplement told the media.

India has a large tea-drinking market, with both in-home and out-of-home consumption driving beverage sales. In India, large corporations such as Hindustan Unilever Ltd. and Tata Consumer Beverages operate in the branded tea market. Dabur Vedic Tea will compete as a premium black tea with existing players.

Dabur has introduced new innovations in recent years through its products in an attempt to gain a stronger foothold in Indian households. This includes launches in the categories of packaged foods, beverages, immunity, and personal care.

Dabur Vedic Tea is now available on the e-commerce platform Flipkart.

Lavesh Dewangan, brand manager, Dabur India Ltd. said, “We have launched the most critical and important ingredient of every Indian’s household kitchen. Dabur Vedic Tea is made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly."

India’s most trusted Ayurvedic and Health Care company Dabur India Ltd. deals in a wide range of products like Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the personal care space; and Réal in the food and beverages category.

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